2011 Kia Optima Ex Gdi Automatic Leather Alloys 25k Mi Texas Direct Auto on 2040-cars

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South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

New Kia Sportage shots give first glimpse of interior

A 2016 Kia Sportage prototype has made the trek from the Hyundai-Kia Technical Center in Russelsheim, Germany, where we last saw it, to the snows of Northern Sweden. A month ago, we expected inspiration from the KX3 concept, now we can see it plain in the face: the swept-back headlights now sit entirely above a larger grille inlaid with the metallic ornament seen on the Kia Sorento, and the fog light housings take a vertical stance. In back will come new LED taillights with distinct elements for turn signals and reversing lights. We understand this will be the design track that Kia SUVs and crossovers take, which will be differentiated from sedan designs starting with the Optima later this year. We get a shot of the interior this time, too. Based on the steering wheel and what we can tell of the instrument panel behind the engineer's laptop, it looks like the forward section of cabin will get some sculpting but be largely similar to the current model. A smorgasbord of gasoline direct injection, diesel, and small turbo engines should be on the menu at launch, as well as the option of a seven-speed dual-clutch transmission. At the low end will be the tweaked, 136-horsepower, 1.6 CRDi launched with the latest i30, at the puissant end should be the 245-hp, T-GDi.