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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Kia bringing new Picanto city car to Geneva

The Kia Rio may be one of the smallest cars available in the United States, but over in Europe, the Korean automaker offers something even smaller. It's called the Picanto, and Kia is set to reveal an updated version at the Geneva Motor Show next month. Measuring just over 140 inches long and weighing less than 2,000 pounds, the Picanto shares its underpinnings with the equally tiny Hyundai i10, with power coming from an upgraded 1.0-liter inline-three with multi-point fuel injection. The new model also benefits from redesigned bumpers front and rear, new 14-inch (that's right, 14-inch!) alloys, larger brakes and a revised interior with a new center stack, chrome accents and cloth upholstery. Buyers will also be able to choose between three- and five-door body-styles and new color packs to make it stand out from other city cars in the urban landscape, along with a new seven-inch display for the infotainment system and cruise control. Kia to reveal new Picanto at 2015 Geneva Show - Updated exterior and interior design with new customisation options - New premium features include cruise control and touchscreen infotainment - Updates to 1.0-litre gasoline engine and reduced stopping distance - On sale across Europe by the end of Q1 2015 Frankfurt, 2 February 2015 – Kia Motors Europe will unveil the enhanced Kia Picanto at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. Kia's stylish A-segment city hatchback features a range of dynamic and visual improvements to maintain its competitiveness. The enhanced Kia Picanto boasts redesigned front and rear bumpers to enhance the car's bold looks, as well as updates to Kia's hallmark 'tiger-nose' grille. Buyers can now choose a new 14-inch alloy wheel design, and the inclusion of an optional sport pack makes the upgraded car stand out as one of the best-looking vehicles in the A-segment, in both three- and five-door variants. Inside, the Picanto is now fitted with new chrome accents surrounding the driver's instrument binnacle and dashboard air vents, and a new cloth upholstery pattern boosts the car's youthful appeal. At the centre of the dashboard, a more modern fascia now surrounds the Picanto's audio system. Premium features and greater customisation A range of optional premium features are being introduced to the Kia Picanto for the first time, including the latest generation of Kia's AVN (audio-video navigation) system with a large 7.0-inch display screen (available from Q3).

Hyundai and Kia settle lawsuit over hybrid technology

Hyundai and Kia will end Paice's patent infringement lawsuit by signing a licensing agreement to use the firm's hybrid technology for their vehicles, according to Bloomberg. A statement by Paice says that this new contract ends any legal disputes between the companies, but doesn't disclose the cost of the settlement. A Hyundai spokesperson declined to comment about the case's resolution to Autoblog. Paice and the Abell Foundation, an investor, brought the case against Hyundai and Kia in 2012 over the tech in the Sonata and Optima Hybrids, and the court sided in the patent holder's favor in October 2015. The jury ordered the automakers to pay at least $28.9 million, but the judge could have tripled that amount because the infringement was allegedly intentional. Hyundai pledged to appeal the ruling. Paice's patents come from the work of Alex Severinsky and cover ways to make engines and electric motors work together. The company has a history of defending its tech, including settlements with Toyota and Ford. It also filed another case against the Blue Oval in 2014 over the hybrid or plug-in systems in the C-Max, Fusion, and Lincoln MKZ. Hyundai and Kia sign licensing agreement with Paice Paice, a pioneer in hybrid electric vehicle technology, has reached an agreement to license all of its hybrid vehicle technology to Hyundai Motor Co. and Kia Motors Corp. Paice has now licensed all or part of its hybrid vehicle technology portfolio to Toyota, Hyundai/Kia, and Ford – three of the world's six largest automakers. These three companies currently account for 90% of all hybrid vehicle sales in the United States. "We are gratified to reach a licensing agreement with Hyundai and Kia, who are among the undisputed leaders in the hybrid industry. This agreement further validates the importance of our technology, and we hope to reach additional agreements with other major automakers," said Frances Keenan, chairman of the Paice Board of Directors. The confidential licensing agreement with Hyundai and Kia brings an end to all litigation between the companies. Paice and the Abell Foundation, a Baltimore-based non-profit organization that invested in Paice, filed a patent infringement lawsuit against Hyundai and Kia in U.S. District Court in 2012. After an eight-day jury trial earlier this year, the jury sided with Paice and Abell, awarding $28,915,600. Hyundai and Kia currently rank third in U.S. hybrid car sales.