13 Kia Optima Sx W/chrome Limited Pkg on 2040-cars

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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia pushes back production GT to 2017

A production version of the 2011 Kia GT concept has been delayed a year until 2017, according to a report from Auto Express. Insiders tell the website that the still-unnamed vehicle's styling already has the blessing of design boss Peter Schreyer, and the four-door's shape is similar to the concept, minus the suicide doors. The production version might share a rear-wheel drive platform with the Hyundai Genesis and could include four- and six-cylinder options, plus a V8 at the top of the range. Previous reports suggested that the model would be aimed primarily at the US market with upscale targets like the Audi A7 and Porsche Panamera. Another rear-drive concept from Kia might also actually see the road, because the company is again considering building the GT4 Stinger. "We have very high intentions to put these models into production – we're working on it," Spencer Cho, the South Korean brand's head of overseas marketing, said to Auto Express. No firm plans are in place yet, but if it gets the thumbs up, the sports coupe could come a year or two after the GT. Earlier information indicated that that the two-door was out of favor at the company because sedans offered a rosier sales prognosis. Related Video:

Kia previews new Cadenza

Kia is preparing to roll out a new Cadenza. Which only makes sense, since the current model has been in production since 2010 – even if it only reached North American showrooms in 2013. And to give us an idea of what we can expect, the Korean automaker has released a trio of renderings of the design. From what we can see so far, the upcoming new Kia Cadenza looks like a familiar evolution of the current model, with elements of the new Optima and other recent Kia concepts – like the Sportspace and Novo – thrown in for good measure. It looks sharper than any of those, however, with a long hood and a wide, low stance. The interior looks promising as well, with a horizontal dashboard design and what's sure to be a more upscale look and feel inside. The model known in its home market as the K7 will slot in once again near the top of the Kia lineup underneath the K900. It's destined to reach showrooms sometime in the new year. Kia's timing in releasing these renderings suggests we might see it in LA later this month, where the new Sportage will also be making its US auto show debut. So to avoid splitting the spotlight, we might have to wait a little longer until another show like Detroit to see it in full and up close. Kia Motors previews next-generation Cadenza 12-Nov-2015 The all-new Kia Cadenza will set new benchmarks for cutting-edge design, interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. Previewed for the first time in new images released today, the next-generation Cadenza maintains the progressive, contemporary image of the current model, while introducing higher levels of luxury and refinement to the large sedan segment. The all-new Cadenza offers a bold reinterpretation of the current model's popular design, featuring an elongated bonnet, a wider, lower stance and sharper styling lines, with a thoroughly modern execution of signature Kia design cues ensuring the new Cadenza is instantly recognizable. The cabin of the all-new Cadenza has been designed anew, boasting a fresh, luxurious appearance and layout that offers a sense of width and spaciousness. With a premium new design and higher-quality materials than ever before – two elements inspired by European tastes – the Cadenza's new cabin will set a new standard for luxury and refinement in its class. The all-new Kia Cadenza will go on sale in overseas markets in 2016.