12 Optima Ex Sedan, 2.4l 4 Cylinder, Auto, Leather, Panoramic Roof, 1 Owner! on 2040-cars

Auto blog

Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia's quickest cruiser | 2018 Kia Stinger GT First Drive

The 2018 Kia Stinger is a provocatively named, turbocharged fastback sedan that arrives in America in a few months, and we've just been given a great snapshot of what to expect at Germany's notorious Nurburgring circuit. While the very final tuning is under way, the late-stage prototypes we drove are "99 percent there," says Albert Biermann, former BMW M chief engineer, now head of engineering for the Hyundai Group. Despite our first experience with the Stinger being at a famously technical track, Biermann and others stressed that the Stinger is very much a grand tourer. To be clear, just about no one will track the Stinger. So why then do we find ourselves in the Eifel region of Western Germany? Because Korea's new sports sedan signals a dramatic brand shift for Kia, and the Stinger GT is the first to reflect a new, more performance-oriented direction. Kia at the Nurburgring? If you want to make a point, this is one way to do it. Arriving this fall, the Stinger will have three powertrain options on offer globally, but only two gas-fueled turbocharged engines for North America. The entry-level Stinger 2.0T is rated at 255 hp and 260 lb-ft, but our impressions are based on the GT, motivated by Kia's brawnier 3.3-liter twin-turbo, good for 365 hp and 376 lb-ft. Peak power arrives at 6,000 rpm, and peak torque between 1,300 and 4,500 rpm. All engines — including the not-for-America 2.2-liter diesel — are mated to an eight-speed automatic transmission with shift paddles. Both rear-wheel drive and AWD configurations will be available. While the automaker has made some sporty-looking, attractive sedans such as the Optima Turbo, and Cadenza, it wants to "make them drive like they look," says Biermann. Throw the 'Ring's 73 corners, 17 percent incline, and 11 percent decline — all at speed — and you'll learn quite a bit about Kia's newest, very quickly. So how does the Stinger drive? If this was an exercise to understand the touring aspects of the car, it was lost on us. Lap one of our lead-follow drive on the 'Ring wasted no time in demonstrating this new, more dynamic direction. The pace car in front smashed the throttle and entered the 'Ring at speed, banking hard-left on the first turn. I followed suit, mashing the gas, flying into the first turn, tires screeching, the rear sliding out just a bit despite the GT's AWD. Immediately I'm surprised by the acceleration.