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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Hyundai poaches BMW M engineering chief to lead new performance division

The Hyundai Motor Group may be getting more serious about its performance credentials, but in order to realize its goal of making more serious performance machinery, it's going to need the expertise to get there. Fortunately that's just what it's acquired in hiring Albert Biermann. The former chief engineer at BMW M GmbH, Biermann has been working for the Bavarian automaker for over three decades now, and since his appointment as Vice President of Engineering at the M division, was most recently responsible for developing the latest M3, M4 and M6 – not to mention bridging the gap between BMW's standard models and its M lineup with the M Performance range. But now the 57-year-old German has been named the Korean group's new head of Vehicle Test & High Performance Development. In his new job, Biermann will be based out of Hyundai's R&D center in Namyang, South Korea, and will be tasked with "the development of new high performance Hyundai and Kia models" while also working to improve the two brands' ride, handling, safety, reliability and NVH reductions. The appointment makes Biermann the second high-ranking German executive the Korean automaker brought on board, after chief designer Peter Schreyer. Although Hyundai recently shut down its US racing program with Rhys Millen Racing, it has embarked on an ambitious assault of the World Rally Championship, and recently opened a test center at the Nurburgring with an eye towards launching a new N performance line that sounds like it'll be right up Biermann's alley. News Source: Hyundai Hirings/Firings/Layoffs Hyundai Kia Performance Hyundai N albert biermann

Kia introduces sleek Novo Concept at Seoul Motor Show

As you've no doubt noticed, we're deep, deep into coverage of the 2015 New York Auto Show. But despite the glitz and glamor of the Big Apple, our attention is also draw to Asia today, where Kia has introduced the handsome Novo Concept at the 2015 Seoul Motor Show. Powered by a 1.6-liter, turbocharged four-cylinder and with a seven-speed dual-clutch transmission shipping power to the front wheels, the Novo's powertrain is not unlike what we saw yesterday in the 2016 Optima. Of course, that's the extent of the technical details, as the Novo is far more of a design exercise than a tech demonstrator. Taking its name from the Latin for "to make new," the Novo was designed by Kia's team in Namyang, South Korea. Billed as a four-door coupe – as is the trend nowadays – the Novo rides on a version of the company's C-segment platform, giving some idea of its size. Kia's hallmark "tiger nose" grille is flanked by laser headlights, and is the most obvious tie-in to the brand's current design language, while other elements, like its fastback profile and pillar-less greenhouse are add some spice to the visuals. Those compact rear doors are hinged at the rear. Meanwhile, a vertical side grille, reminiscent of the early Jaguar XF, meets a strong shoulder line that extends from the headlights and terminates in the middle of the rear door. Kia has released a spate of images of the new car, which accompanies the company's design-oriented press release. Head down and take a look. Related Video: KIA NOVO FASTBACK CONCEPT PREMIERED AT SEOUL MOTOR SHOW Coupe style for Kia's latest concept Minimalist interior with high-tech features 1.6 litre turbo GDi engine and seven-speed DCT Delivering a bold and exciting, coupe style with a driver-focused cabin, Kia's latest concept car, the Novo, has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy the Kia Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. Taking its name from the Latin 'novatus' the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next. Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features.