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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

2018 Kia Stinger GT Quick Spin Review | Running the diaper-to-racetrack gamut

Considering I'm about to throw a bunch of caveats, small gripes, and unflattering anecdotes about this car at you, I want to preface this by saying the rear-wheel-drive Stinger GT does enough well that I actually spent some time with the configurator building one to, perhaps, serve as a family car that can haul ass as well as a bunch of stuff. And people, too, in five-person comfort, with an infant child seat in the mix. There's a lot of bargain-basement Audi S7 appeal to the thing, and it feels even quicker than its 0-60 number of 4.7 seconds would indicate. Another highlight: the Brembo brakes, 13.8 inches up front clamped by four-piston calipers, and 13.4 inches in the rear. They are superb. The liftback is a nice touch, adding some extra capacity without a wagon profile that would make it allergic to sales. I put it through a daunting real-world test: a big stroller, a giant box of diapers, two backpacks, two rolling suitcases, and a couple armfuls of baby toys. With a little creative stacking it all went in without causing passenger compartment intrusion. With further rearrangement, there was even room to deal with a truly distressing diaper crisis — the GT dealt elegantly with this inelegant situation. The Ceramic Silver paint (one of a frustratingly slim selection of exterior colors) didn't dull the Stinger GT's impact much. It's one of the most handsome and understated colors available, and even so, it drew a lot of attention. Fresh from baby-carrying (and changing) duties, I took it to a SCCA Track Night in America event at the Ridge circuit near Shelton, Wash., where the liftback cargo area swallowed a tub full of tools and a racing helmet with plenty of room to spare. Hell, a set of four rims with track tires could've fit, too. Despite a strong field of interesting cars in attendance, everyone wanted to ask about the Stinger. I feel this color dampens some of the car's over-styling — it would look just as aggressive with fewer faux vents — and displays the unconventional taillights well. Speaking of Track Night, after about an hour of track time spread over three individual sessions (not bad for just $150), the Stinger GT never felt fully comfortable in its dynamic skin. It had the scoot to top 130 mph on the front straight, and the brakes to haul it down before a super fun series of uphill S-curves immediately afterwards. However, certain situations caught the Stinger out.

2020 Kia Soul teased ahead of L.A. Auto Show debut

We've seen Kia Soul prototypes in spy shots a few times now, and they've all been carefully covered up. This often means that we'll be waiting awhile before the car is revealed, but that's not the case with the Soul. It's coming to the L.A. Auto Show in just a couple of weeks, and Kia released a teaser to announce the reveal. The teaser shows the rear pillar from the side. As expected from the prototypes, the Soul retains its boxy design. It also has the upswept rear windows that create a very thick rear pillar. The new Soul does adopt the popular floating roof design, created in this case by a matte-black plastic piece in which the Soul logo has been embossed. The taillight's overall design is similar to the current model, with it rising vertically along the rear pillar. But it looks as though it may wrap around the top of the roof now. As we've seen from spy shots, the new Kia Soul will adopt some other interesting design cues. The aforementioned taillights also extend inward into the rear hatch. The headlights at the front feature a slim, full-length portion up top that appears to only have the running lights. Below are large light pods that, like on the Hyundai Kona, probably house the actual forward-illuminating lights. Kia confirmed in the teaser that it will offer versions of all the current Soul models with this new generation. That includes the base-level models, the sporty Turbo model, and the electric Soul. We've seen these iterations testing. The Soul Turbo looks aggressive with a new center exhaust outlet. The Soul EV has many blocked-off grilles like so many electrics, but more interesting is that a display inside the car suggested it will have a range of over 200 miles, similar to the Niro EV. We'll have all the details when the Soul makes its debut at the L.A. Auto Show, so stay tuned. Related Video: Image Credit: Kia Green LA Auto Show Kia Crossover Hatchback Economy Cars Electric kia soul ev