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Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

Motorcyclist lucky to escape with life after 100-mph crash

A motorcyclist tried to run from the California Highway Patrol in San Diego in the wee hours of February 9, but things didn't quite work out as he planned. In fact, the fleeing rider is lucky to be alive after colliding with a Kia at over 100 miles per hour during, ending, rather abruptly, the pursuit. The video on The San Diego Union-Tribune below shows the collision, but you might need to watch it a few times to see what happens. The bike shoots by in a flash, and then there are suddenly sparks when the cycle hits the rear of the car. Watch the left side of shot to see the rider standing by the median after the crash. Police quickly arrive to the scene to apprehend him. The guy is wearing a helmet but understandably appears to be in pain after the high-speed accident. The crash ripped the front end off the rider's Suzuki, but the Kia's driver wasn't harmed – though clearly shaken. According to the San Diego Union-Tribune, police took the motorcycle rider to the hospital to treat undisclosed injuries. What's Now: A motorcyclist going at least 100 mph slammed into the back of a car on I-805 early this morning. Remarkably, he was left standing on his own two feet before being arrested. Story: sdut.us/1TaOjDM Posted by The San Diego Union-Tribune on Tuesday, February 9, 2016 Related Video:

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same: