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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

South Korea island of Jeju becoming an EV-incentive heaven

When it comes to providing some island EV love, we can point to Hawaii, which has been pushing hard for greater electric-vehicle adoption through subsidies and a broader charging network. Now, South Korea has Jeju. We're not sure if the surf is as good. Like Hawaii, Jeju is focusing on a "carbon-free" existence and lowered fossil-fuel dependency as a way to help the environment while addressing the extra expenses involved in providing fuel locally, Wards Auto says. Jeju, which is about 720 square miles, provides about $7,000 worth of EV incentives on top of those provided by the South Korean government. As a result, the cost of buying an EV can be cut in half. In the case of a Chevrolet Spark EV, going electric actually has a lower out-of-pocket price tag than buying a gas-powered counterpart on the island. South Korea's Ministry of Environment has earmarked about $14,000 in subsidies for each EV purchase, while 10 South Korean cities are adding on incentives anywhere from about $2,800 to $7,400 per vehicle. South Korean automaker Hyundai and affiliate Kia are just starting to do their part to boost the country's EV sales, which didn't even break the 800-unit mark last year. Kia recently said it will start making its 2015 model-year Soul EV in April, with sales debuting in South Korea by the end of the year. Hyundai is said to start selling its own EV starting in 2016. News Source: Wards AutoImage Credit: Korean Tourism Organization Government/Legal Green Hyundai Kia Electric incentives tax incentives island

Kia shows Cee'd GT and Pro_cee'd GT ahead of Geneva debut

Kia has been releasing a lot of new models lately, showcasing improvements in both design and luxury, but a pair of introductions at the 2013 Geneva Motor Show could bring the automaker into the performance mindset. The five-door Kia Cee'd and three-door Pro_cee'd will be getting new GT trim levels that bring a little more horsepower and sportier styling to the compact hatchbacks.
For added power, the 1.6-liter direct-injected inline-four packs a new turbocharger that bumps engine output to 201 horsepower and 195 pound-feet of torque (an increase of 68 hp and 74 lb-ft), which is good enough to quicken the cars' 0-60 times to under eight seconds flat. Unfortunately, it doesn't appear that there are any suspension upgrades, but the cars do get a dual exhaust system and 18-inch alloy wheels. Red brake calipers and a unique front fascia finish off the exterior styling, while Recaro buckets and a "GT" embroidered steering wheel can be found inside.
Both the Cee'd GT and Pro_cee'd GT will be on sale by the end of this year, and although we don't expect to see these cars in the US, adding a GT model to the Rio or Forte doesn't seem like it wouldn't be that hard.