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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

2016 Kia Cee'd GT Line brings new 1.0-liter engine to Geneva

The Kia Sportspace Concept might exhibit the future of the Korean brand's styling, but the Cee'd GT Line at the Geneva Motor Show is the first glimpse at two of the company's powertrain innovations – at least for the European market. The GT Line is meant as a compromise between the sporty Cee'd GT and the regular model. By taking this path, buyers get slightly angrier styling on the outside but more efficient engines under the hood. Offered in the three-door, five-door and wagon bodies, these models get LED running lights up front, lower side sills, an updated rear bumper, a revised exhaust design and 17-inch wheels. However, what really makes the GT Line something special is this is the first opportunity for European buyers to get Kia's new 1.0-liter turbocharged three-cylinder engine and separately its seven-speed dual-clutch transmission. The tiny mill with stop/start makes 118 horsepower and 127 pound-feet of torque in the Cee'd and is only available with a six-speed manual. Conversely, customers that want the new gearbox need to order the upgraded 1.6-liter diesel four-cylinder with 131 horsepower and 210 pound-feet of torque. All versions of this slightly warmer hatch go on sale in the fourth quarter across the pond. SPORTY KIA CEE'D GT LINE LAUNCHED WITH NEW ENGINE AND DUAL-CLUTCH TRANSMISSION GT Line model blends the looks of sporty cee'd GT and versatility of the conventional cee'd , inside and out Debut for Kia's all-new three-cylinder 1.0-litre T-GDi engine More power and torque and fewer emissions form new seven-speed DCT Kia cee'd GT Line available across Europe in Q4 2015 Kia Motors Europe will unveil a new Kia cee'd 'GT Line' specification at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. In addition to a range of visual upgrades, the new cee'd GT Line signifies the arrival of Kia's all-new downsized 1.0-litre T-GDi (turbo gasoline direct injection) engine and new seven-speed dual-clutch transmission in Europe. The look of the GT, the versatility of a conventional cee'd The new GT Line offers buyers the sporty looks of the high performance Kia cee'd GT and pro_cee'd GT and the versatility of the conventional cee'd model family. The GT Line specification is available on all three cee'd body types – five-door cee'd, three-door pro_cee'd and cee'd Sportswagon.

Renault Scenic EV takes first place as (European) Car of the Year

The automobile awards season may not be over, but two of the more prestigious annual races came closer to a climax this week. One might need a scorecard to keep track. We’re focused here on two events: the World Car of 2024, now reduced to three finalists in six categories. Then thereÂ’s the Car of the Year, known in some quarters as the European Car of the Year. Except that the car doesnÂ’t have to be European to win, only sold there. Got that? Winners out of the way first: At the Geneva Motor Show on Monday, the Renault Scenic E-Tech all-electric has been voted Car of the Year 2024. The Scenic is a fairly compact, somewhat stylish SUV for Europe only, and is the seventh vehicle from the French brand to win the award. It sells in the United Kingdom for about $47,500. The other six finalists that had made the first cut of voting in November were the BMW 5 Series, BYD Seal, Kia EV9, Peugeot E-3008/3008, Toyota C-HR, and Volvo EX30. The trophy winner was chosen by a jury of 59 motoring journalists from 22 countries. Scenic came in first place with 329 points. The Seal was the first Chinese-made car to make this awardÂ’s shortlist; it finished sixth out of seven, just up from the Toyota. One judge explained his decision to grant the Seal zero votes. Writing in Top Gear, Paul Horrell wrote this entertaining critique: “It looks good and is well specified, so makes a strong market entry. The advanced electric system and cobalt-free battery are commendable too, and it's enjoyable enough to drive quickly. That's undermined by an agitated ride over bumps, and the logic of screens and switches is pretty eccentric.” Recapping the World Car of the Year 2024 update, the sponsors shared the stage at Geneva on Monday with the Europeans as well, although they revealed only the top three finalists in six categories. For the ultimate prize, they are the Kia EV9, the Volvo EX30 and the BYD Seal. The winners will be announced March 27 at the New York International Auto Show. Here's more on the World Car finalists. By the Numbers Geneva Motor Show New York Auto Show BMW Kia Toyota Volvo Peugeot Renault Green Automakers Best Cars