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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

2014 Kia Cee'd GT

Kia may be an automaker with a lot going for it these days, but it's not yet one that takes pains to appeal to performance enthusiasts. Aside from its Pirelli World Challenge team, it doesn't support any major racing programs to speak of. And despite having showcased such concepts as the GT4 Stinger and the Provo, it doesn't really offer much in the way of performance models.
That is, at least not in North America. But at the Geneva Motor Show last year, Kia got itself into the Euro hot hatch game with the launch of the Cee'd GT (and its three-door compatriot, the Pro_Cee'd GT). It's based on the Korean automaker's European-market Volkswagen Golf rival that's now in its second generation and which, in its previous base iteration, served as the Reasonably Priced Car that celebrity guests drove on Top Gear before it was replaced by a Vauxhall Astra. Now with a GT moniker attached, the Cee'd has warmed up to the point that it'd potentially be better suited towards a proper romp down twisting B-roads than serving as a celebrity punching bag.
Since Kia's first genuine performance model (like the model upon which it's based) isn't offered Stateside, we jumped at the opportunity to drive it while on a recent trip to the UK. Read on to see what we found.

Kia GT getting closer to production

The Kia lineup in the US has no lack of stylish models in their respective segments, but the brand's range doesn't have a larger, sporty model to appeal to more enthusiast-minded customers. A fix for that is on the horizon, though, because the official unveiling of the production Kia GT is possibly on the way. Since debuting at the Frankfurt Motor Show way back in 2011, the GT has kept tentatively stepping closer to the showroom. Coming from the pens of Peter Schreyer and his team, the concept presented a fastback, four-door coupe that was motivated by a 3.3-liter turbocharged V6 with 389 horsepower driving the rear wheels. As far back as 2013, the vehicle was reportedly being heavily considered for production, and last year it allegedly finally received the green light. With the four-door GT nearing showrooms, the fate of the similarly sized GT4 Stinger coupe concept likely isn't quite so bright. Kia Motors America Vice President of Product Planning Orth Hedrick recently talked about the future of both vehicles to Australia's Drive. "I think for us the GT is a sedan so it has a lot broader appeal than a two-door coupe. They don't do well here. They do really, really good for 18 months and then they really fall off. You can get just as much emotional experience in a sedan, a more practical car, than a coupe," he said. According to Hedrick, the four-door coupe appeals to younger buyers who are already more interested in cars. These are just the type of people that any brand wants to grab the attention of. Finally seeing the GT in its production guise is a chance that might be on the way, too. "We'll have an announcement soon," he said to Drive.