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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

2018 Kia Stinger GT First Drive Review | Sleeper of the year

MOJAVE, Calif. — The sunbaked sign at the Hyundai/Kia Proving Grounds clearly indicates the speed limit on the banked oval: 120 miles per hour. But after a few perfunctory triple-digit parade laps, the Kia representative in the passenger seat isn't having any of it. With a wink and nudge, he discreetly permits us a few extra, unrestricted goes around the big course. Never one to turn down track time, we push the 2018 Kia Stinger down the 6.4-mile oval until I see an indicated 164 mph on the straight — the fastest we've ever driven anything built in Korea, let alone many of the contenders in the Stinger's crosshairs. Game on, Kia. The early days of Kia's attempt to conquer the American car market were dominated with an appliance-like sense of economy, one reflecting a scrappy catch-up mentality opposed to the disruptive, luxury challenging tactics du jour. Subsequent attempts to globalize the brand have taken on a definitively more inspired, international flair, and the new Stinger is the strongest harbinger of that direction to date. The movement originated when Hyundai/Kia plucked design boss Peter Schreyer from Audi, eventually moving him up in an unprecedented promotion to one of manufacturer's three group presidents. Not only did Schreyer inject a sleek, contemporary look to the lineup, his promotion proved the brand was dead serious about creating striking designs. The Stinger's styling does not disappoint. Apart from the familiar Tiger Nose grille and the letdown of non-functional (ie, ornamental) "hood vents," the five-seater's proportions and surface treatments feel sharp and fresh, purposeful and clean. Measured from bow to stern, the Stinger is roughly mid-class among its competitive set, while offering the practicality of a sportback design that enables decent rear legroom and 23.3 cubic feet of cargo capacity. But its considerable 114.4-inch wheelbase is among the lengthiest in its class, edged out only by the Audi A7, Porsche Panamera, and BMW 6 Series Grand Coupe. That said, the upper end of Kia's self-ascribed competition might be a bit of a stretch (sorry, pun intended) considering the unlikelihood of Porsche die-hards cross-shopping the $85,000 Panamera against this new kid on the block. The other side of Kia's modern story involves the snagging of performance whisperer Albert Biermann from BMW's M performance division.

Kia teases sporty hatchback concept ahead of Detroit

The UK arm of Kia just released a teaser image (click to enlarge) for a new concept car that will be unveiled next month at the Detroit Auto Show. With little information to go on, the single overhead shot of the unnamed concept shows that it will be a two-door hatchback with a 2+2 seating configuration.
The brief press blast, which is posted below, promises that this is a new concept vehicle, so it's unlikely that it has anything to do with the similarly shaped Provo Concept that Kia showed off earlier this year at the Geneva Motor Show. Kia says that it will release more images of the concept soon, but it won't divulge the full details about the car until Detroit.