2014 Kia Forte Ex on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia GT to debut in Paris, production in 2017

After years of waiting, the Kia GT four-door coupe (concept pictured above) could finally debut in production guise at the Paris Motor Show in October, and the brand would start making it in 2017, according to Autocar. The South Korean automaker could also create a hotter variant of the pint-sized Rio in 2018 to give the lineup a dash more performance. Kia debuted the rear-wheel drive GT concept at the 2011 Frankfurt Motor Show, and the svelte four-door offered some speed thanks to a 3.3-liter turbocharged V6 with 389 horsepower and 394 pound-feet of torque and an eight-speed automatic gearbox. Kia seemed primed to build the model several times over the years as a US-focused vehicle, but the latest report hinted that production wouldn't happen until 2017. Autocar claims that the final design incorporates cues from the sporty GT4 Stinger concept. Kia also intends to introduce performance-oriented models with the GT moniker lower in its range. According to Autocar, the Rio GT would ride on the vehicle's lighter next-gen platform and offer about 180 horsepower from a 1.6-liter engine to compete against the Ford Fiesta ST, which already has 197 hp. However, the South Korean automaker might want to consider a more potent powerplant to keep up in the hot hatch arms race, because spy shots already suggest the Blue Oval's development of a Fiesta RS with around 250 hp. Related Video: Featured Gallery Kia GT Concept: Frankfurt 2011 View 13 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Design/Style Rumormill Paris Motor Show Kia Hatchback Concept Cars Performance Sedan 2016 paris motor show kia rio kia gt kia gt concept

Hyundai, Kia, Genesis and Subaru clean up in IIHS 2018 safety ratings

Hyundai, its partner Kia and its Genesis division are the big winners in the latest vehicle safety ratings from the Insurance Institute for Highway Safety, accounting for six of the 15 models that earned the Top Safety Pick+ awards for 2018. Subaru was right behind with four, Mercedes-Benz had two, and Toyota, BMW and Ford each had one. Another 47 vehicles earned the Top Safety Pick designation, where Toyota had 10 vehicle models, with Hyundai recognized for nine models. All but one of the seven vehicles in Subaru's lineup, the BRZ, qualified for one of the awards. IIHS strengthened the criteria for the Top Safety Pick+ award for 2018 to require headlights to earn a "good" rating — an "acceptable" rating was previously enough to notch the "plus" award — and good or acceptable passenger-side protection in the small overlap front crash, which replicates a crash involving just the front corner of a vehicle. It also required vehicles to have acceptable or good headlights for the first time to earn a Top Safety Pick award. Most of winners for both awards qualified on the basis of optional upgrades. IIHS in October began evaluating the passenger side of vehicles in its small overlap front crash test after it said it became clear that automakers were neglecting that side of the vehicle as they focused on improving driver-side protections. IIHS first began conducting driver-side small overlap crashes in 2012. It began measuring both how well low and high beams illuminated the road and the amount of glare they produce for oncoming vehicles as part of its ratings in 2016. The Top Safety Pick+ winners are listed below. The list doesn't include any minivans, pickups or minicars, which don't appear on either list of awardees. Small cars Kia Forte Kia Soul Subaru Impreza (sedan and wagon) Subaru WRX Midsize cars Subaru Legacy Subaru Outback Toyota Camry Large luxury cars BMW 5 series Genesis G80 Genesis G90 Lincoln Continental Mercedes-Benz E-Class sedan Midsize SUVs Hyundai Santa Fe Hyundai Santa Fe Sport Midsize luxury SUV Mercedes-Benz GLC The full list of Top Safety Pick winners is available here.Related Video: Image Credit: IIHS BMW Genesis Hyundai Kia Lincoln Subaru Toyota Safety Crossover SUV Wagon Sedan crash test