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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia may produce all-electric version of the Niro crossover

Kia is considering producing an all-electric version of the Niro, the crossover vehicle that was the first from the South Korean company to be designed as a dedicated hybrid vehicle. Kia Motors operating chief Tae-Hyun Oh told the UK's Car Dealer magazine that the Niro's size, utility, and hybrid pedigree, along with stricter worldwide emissions mandates, may push the automaker to make a Niro EV. Kia, whose sister company Hyundai sells the hydrogen fuel-cell Tucson crossover in limited numbers, is also considering making a fuel-cell car in order to boost its green-vehicle pedigree further. Kia has sold more than 1,000 Niro hybrid vehicles since that model debuted in August. An all-electric Niro would be based on the same platform as the Kia Ioniq. That model has hybrid, plug-in hybrid, and battery-electric variants, reflecting what Kia said earlier this year was a three-pronged attack to broaden the Ioniq's exposure. The all-electric version of the Ioniq, which debuted in South Korea earlier this year and is slated to start sales in the US by the end of 2016, has a 28-kilowatt-hour battery pack that provides a single-charge range of about 110 miles. Currently, Kia sells an all-electric version of the Soul crossover. That model can go 93 miles on a full charge, though reports surfaced in September that the Kia Soul will get a refresh in 2018 that will boost its single-charge range in order to better compete with longer-range models such as the Chevrolet Bolt and Tesla Model 3. The Niro was first shown off as a concept model at the 2013 Frankfurt Motor Show, while a production version was unveiled at the Chicago Auto Show this February. Related Video: Featured Gallery 2017 Kia Niro View 18 Photos News Source: Car Dealer via Hybrid Cars Green Kia Crossover Electric kia niro

Kia reveals facelifted 2017 Cadenza

Kia has revealed a facelifted version of its Cadenza sedan. Little in the way of technical details were released to accompany these two images of the model known in its home market as the K7. However the updated model "maintains the progressive, contemporary image of the current model" with "sharper, more defined lines and wider, lower stance" compared to the existing version. Previewed in a trio of teaser renderings just weeks ago, the new Cadenza adopts a more sharply-creased appearance. Kia says that the "long [hood], gently rising shoulder line and swept-back roofline give the car a sleek, elongated silhouette." Those lines are complemented by a a window line that rises towards the rear into a sharp kick upwards in the C-pillar, with the brand's signature tiger-nose grille flanked by wraparound LED headlamps, more muscular fenders, squared-off bumpers, wide LED taillamps, and dual exhaust tips. The new Kia Cadenza is set to reach showrooms around the world in the new year ahead. The current model shares its underpinnings with the Hyundai Azera, and was introduced in Korea in 2010 before arriving in North America in 2013. The version we currently get in the United States is powered by a 3.3-liter V6 producing 293 horsepower and 225 pound-feet of torque, mated to a six-speed automatic transmission. Purposeful design for all-new Kia Cadenza - Sharper, more defined styling for Kia's full-size sedan - Distinctive, European-inspired looks with a sleek, elongated silhouette - Bold new model maintains the progressive image of existing Cadenza, promising greater refinement and luxury - On sale in overseas markets in 2016 (SEOUL) November 24, 2015 – Kia Motors has today revealed the updated exterior styling of the Korean domestic market all-new Kia Cadenza (known as 'K7' in Korea) in the first official photos of the new model. The all-new Cadenza boasts a purposeful new design and will feature high levels of interior quality and contemporary luxury when it goes on sale in overseas markets in 2016. The next-generation Cadenza maintains the progressive, contemporary image of the current model, and the sharper, more defined lines and wider, lower stance give the new model a modern and thoroughly distinctive new look – with key design elements ensuring the new Cadenza remains recognizable as a Kia.