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2014 Kia Soul priced from $14,700*

Kia has announced pricing on the refreshed 2014 Soul. At $14,700 (*plus a destination charge of $795), the new funky crossover undercuts its two primary competitors, the Scion xB and Nissan Cube, by $2,850 and $2,060, respectively. That base model includes 16-inch alloys, cruise control, wheel-mounted audio controls and a 1.6-liter, four-cylinder engine with 130 horsepower and 118 pound-feet of torque.
The mid-range model, the Soul Plus, demands $18,200 and adds a spate of exterior items, like 17-inch wheels and chrome trim, to class up the Soul's look, not to mention a 164-horsepower, 2.0-liter, four-cylinder engine. Plus customers also have access to a number of option packages, including a $400 pack that adds Kia's UVO infotainment system and a backup camera. A $1,400 Audio Package adds navigation, an eight-inch display, an Infinity stereo and automatic temperature controls. A $3,000 Primo Package adds a few notable luxury items, like a panoramic sunroof, heated leather seats, and push-button start. Finally, a $400 Eco Package adds stop-start technology and replaces the 17-inch wheels with 16s shod in low-rolling-resistance tires.
The top-of-the-line Soul Exclaim starts at $20,300 and comes with LED running lights, LED taillights, 18-inch wheels and the Plus's UVO Package as standard. Buyers can opt for The Whole Shebang, a $2,500 option pack that apes the Primo Package from the Plus. Weirdly, the Audio Package from the Soul Plus is an extra $1,200 on the Exclaim, and has been rebranded the Sun and Sand Package. Feel free to peruse the press release below for more.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

How automakers stand to benefit from Iran

The big global news of late is a deal that sees a number of major powers easing some sanctions on Iran in return for the Middle Eastern nation scaling back its nuclear program. This thawing of relations between Iran and the West could have far-reaching impacts in both the near and long term, particularly on the auto industry.
As Bloomberg points out, foreign manufacturers, especially Kia and Peugeot, stand to win big by this short-term easing of sanctions. But the impact of opening up the Iranian market to larger-scale sales cannot be underestimated - Peugeot, for example, sold 457,900 units to Iran in 2011 as spare parts kits alone. Opening the Iranian market could also have a huge impact on the cost of oil, as the country was one of the largest producers in the OPEC consortium before firmer sanctions took effect in 2012. Still, as David Cohen, US undersecretary for terrorism and financial intelligence said, it's "not open season now for business in Iran."
Bloomberg has an excellent report of all the near-term effects an easing of sanctions has across a number of industries. Hop over and give it a look.