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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

2017 Kia Sportage gets bigger and gains bulbous new duds

Anyone who's been keeping an eye on our monthly By The Numbers series of posts knows that crossovers are the kings of the automobile world in 2015. That's not likely to change any time soon, at least so long as gasoline remains relatively cheap and lenders remain willing to offer ever-longer loans with reasonable interest rates. Kia looks perfectly positioned to capitalize on the booming crossover trend with its latest Sportage. The 2017 Kia Sportage is a bit more bubbly on the outside than before, and it's got more interior room thanks to a chassis that's been stretched 1.2 inches longer than the previous model. Two powertrains will be available: a 2.4-liter four-cylinder with 181 horsepower and 175 pound-feet of torque, and a 2.0-liter turbo with impressive figures of 241 hp and 260 lb-ft. A six-speed automatic transmission is standard across the board. All-wheel drive will, of course, be optional, and Kia claims the new Sportage will be more fuel efficient than before. Kia's latest infotainment system will make its debut inside the 2017 Sportage, and it will bring both Apple CarPlay and Android Auto on a seven- or eight-inch screen, though LX models will have a lesser five-inch display. We don't yet know how much the 2017 Kia Sportage will cost, but we'd bet dollars to donuts that it will be competitive with the rest of the compact crossover segment. There's a lot more information to be gleaned from the press release below. First, though, we suggest you watch the video up above to see Kia's latest cute 'ute for yourself as it struts its stuff at the LA Auto Show. Then, Sportage fans are welcome to geek out to our high-res image gallery. All-new 2017 Kia Sportage makes North American Debut at Los Angeles Auto Show Fourth-Generation Sportage Compact CUV Boasts Sophisticated Design, a Refined Premium Interior and Significant Ride and Handling Improvements - Stiffer structure, new suspension, advanced driver assistance systems, and premium materials take Sportage to the head of the class - Cutting-edge design, engaging driving dynamics and intelligent packaging stand out in a staid compact CUV segment - First Kia to offer UVO3, featuring 14 telematics services, 8 GB of music storage, access to onscreen apps and Wi-Fi tethering capability, all free of charge Los Angeles, November 18, 2015 – Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show.

Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro