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Kia K900 looks, sounds snarly with forced induction in SEMA preview

Kia is getting all set for this year's SEMA Show in Las Vegas, and among its vehicles is something that seems pretty mean.
The Korean company is keeping details quiet about what's under the hood of what it calls the High-Performance K900, but from listening to this video it certainly sounds fantastic with quite a meaty growl. There might be some form of forced induction going on, though we can't say for sure. Elsewhere on the car, Kia isn't being so tight-lipped. The High Performance wears a custom shade of gray paint with a one-off body kit, featuring carbon fiber inserts. It also sports 21-inch gloss black wheels and black chrome trim.
Honestly, we were left scratching our head a little when LeBron James signed on to be the "luxury brand ambassador" for the K900. However, if he were driving this around Cleveland, the endorsement might make a little more sense. Check out the video above to glimpse the concept for SEMA, and read the little that Kia is saying about it in the release below.

In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

Kia Sportage makes a funny face in Frankfurt

The all-new Kia Sportage has made its big debut at the 2015 Frankfurt Motor Show, introducing sheet metal inspired by the brand's previous concepts. Our first post on the new model only featured a trio of exterior images, we now have shots of the redesigned cabin. As we said originally, both the Provo and Niro, a pair of 2013 concepts from Geneva and Frankfurt, inspired the exterior design. We still aren't sold on the new fascia, which reminds us of the old Subaru B9 Tribeca. Perhaps it'll grow on us. As for the interior, which we're seeing for the first time, it's, well, kind of exactly what we expected. The quality appears to be good and the overall design conservative. Conventional instruments flank a small color display that looks to be no more than four inches, while a larger touchscreen sits atop the center stack. Its main functions are controlled via a series of buttons found below the screen and above the HVAC controls. While the model on display in Europe sports a manual transmission, we'd expect no such gearbox to be offered in the US. Here, the smart money is on a six-speed automatic being standard, and we're betting there won't be any huge changes in the engine lineup. That should mean a 2.4-liter, four-cylinder in the base and volume models, while the range-topping SX will likely offer Hyundai/Kia's popular 2.0-liter, turbocharged four-cylinder, just like today's Sportage. We've got a full gallery of live images of the new Sportage available at the top of the page. Have a look and let us know what you think of Kia's work.