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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia GT spied looking like a rakish, sexy Forte

Just over four months ago, we told you that Kia would offer a production version of its handsome GT concept. Now, we have images of the svelte new four-door testing in Germany. It looks like we're getting a sexy, rear-drive performance sedan the size of a Kia Forte. And we're pretty stoked. Judging by our spy images, Kia is going to stick pretty close to the concept car's rakish lines. That means more four-door coupe than three-box sedan, which is precisely the kind of thing Kia could use. Beyond the overall shape, the headlights retain the same interesting shape as the concept, albeit in a more production-focused look. They crown a production-spec fascia, with more conventional vertical intakes. In back, the vehicle-spanning taillight element from the concept car appears to have been replaced by a conventional set of lamps – there's camo where the lighting element should be. Speaking of the tail, look at those tailpipes. Few things shout "Rawr, I'm a performance car," like a meaty set of quad exhausts. It's hard to tell here, but the rear fascia looks much more conventional than the GT concept, too, which went with a very aero-intensive design. Under the skin, our spies tell us the GT rides on a shortened version of the rear-drive platform slated to underpin the upcoming Genesis G70 – that backs up the reports that the GT would challenge the BMW 4 Series Gran Coupe. Our most recent report pointed to a range of four and six-cylinder engines from 2.0- to 3.3-liters. Our spies suggest that twin-turbocharged V6 will put out anywhere from 365 to 400 ponies. Obviously, this would be a range-topping model, but what a range-topper it would be. It's like a budget M4. Our best intelligence points to the GT's production debut at the 2016 Paris Motor Show, with an on-sale date in just under a year.

Provo concept name has Kia embroiled in terrorism controversy?

In the relatively lengthy press release that Kia composed for the launch of its Provo concept car at the Geneva Motor Show this week, the company never mentioned where the name came from, or what it means for the car. A very basic web search for "Provo" reveals that the inspiration for the hatch could have been a city in Utah, a township in South Dakota or a village in Bosnia. The name could be a reference to either an American (Fred) or Canadian (Dwayne) football player, and Provo might also accurately reference a "Dutch counterculture movement in the mid-1960s" or a ship in the US Navy. More likely than any of those, however, is that the Kia designers of the concept - a car that was wholly a product of the Korean automaker's design studios in Frankfurt, for the record - meant it as a play on the existing Pro_cee'd hatchback.
What the designers and Kia executives that signed off on the Provo almost certainly did not have in mind was a reference to a street name for the Provisional Irish Republican Army. That "Provo" was, according to TheDetroitBureau.com, an outlawed army faction that was blamed for some 2,000 deaths in Northern Ireland during a period stretching from 1970 to 1997.
And yet, it was that association that led Gregory Campbell, a member of parliament from Northern Ireland, to introduce legislation that would ban Kia from selling a car under the name Provo. Kia, quick to realize the sizable gaffe it has stumbled into with the name, has reportedly already promised not to use the name for a production vehicle.