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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.

Kia Seltos Luggage Test | How much cargo space?

The Kia Seltos starts at $21,990, which is consistent with a growing number of crossovers that slot in between sub-compact models (Hyundai Kona, Kia Soul, etc) and compact models (Honda CR-V, Toyota RAV4, etc). We now call this the midcompact segment. The Mazda CX-30 would be another example, and while the Mazda's engaging driving experience and stylish near-luxury interior are its prime selling points, the Seltos boasts expressive color combinations, distinctive styling details throughout and an ample amount of interior space that rivals bigger, pricier SUVs. As I discovered at the L.A. Auto Show, that includes Kia's own Sportage, which may have more power and higher-quality interior materials (plus a higher price), but has roughly the same passenger space and less maximum cargo capacity. To these eyes, it also looks worse.  On paper, the Seltos has 26.6 cubic-feet of cargo room behind the back seat, which would indeed be greater than sub-compact models but less than the CR-V's of the world. The CX-30 has 20.1 cubic-feet and you can see its luggage test here.  Like some other crossovers, including next week's Mercedes GLB, the Seltos has a dual-height cargo floor. The upper height is pretty much there to meet up with the folded rear seatbacks to create a flat-ish load floor. Since there's only a spare tire and bare metal below it, I saw no reason to test the cargo capacity with the high-floor setup. It seems logical that Seltos owners would almost exclusively use the lower, more voluminous floor height.  On to the luggage. I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  That would be all the roller bags (no fancy bag) even with the rigid, hatchback-style cargo cover in place. Excellent. That's the same amount of bags as the CX-30 could manage with NO cargo cover. Basically, the size difference indicated on paper is confirmed.  Remove the Seltos cargo cover and not only does the fancy bag fit, but there'd be room for another duffel bag.  This amount of height and width is comparable to those crossovers that are technically a size up in the "compact" category. The difference, though, is cargo area depth.