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Kia recalls 507,000 vehicles in U.S. for airbag issues

WASHINGTON — Kia Motors Corp said on Friday it was recalling more than 507,000 vehicles in the United States because an electronic glitch may prevent airbags from deploying in a crash. The recall follows an announcement in March by the National Highway Traffic Safety Administration (NHTSA) that it was investigating why some airbags had failed to deploy in Kia vehicles and its affiliate Hyundai after crashes in which four people were killed and another six were injured. The two Korean automakers have now recalled nearly 1.1 million U.S. vehicles to address the issue. NHTSA said in March that it was aware of six serious crashes in which airbags failed to deploy in frontal crashes, including four in 2011 model Hyundai Sonatas and two in 2012 and 2013 Kia Forte vehicles. The crash of the 2013 Forte occurred in Canada. Kia's recall issued on Friday covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. The company said the airbag control unit may short circuit because they may be susceptible to electrical overstress, preventing the frontal airbags and seat belt pretensioners, which pull the driver and front seat passenger firmly back into their seats, from deploying. The company said it does not yet have a fix, but is working with its supplier on the issue. Kia spokesman James Bell said the company "is attempting to have a remedy by the scheduled owner notification date of July 27. If Kia does not have a remedy by that date or if any customer feels unsafe in his/her vehicle, we will provide a rental car until the repair has been completed." Hyundai in February issued a recall for 154,000 U.S. Sonatas after non-deployment reports were linked to electrical overstress in the air bag control unit. In April, Hyundai recalled an additional 425,000 U.S. vehicles to address the same issue. Hyundai said in March that it was aware of reports of two deaths in its vehicles, which occurred in head-on collisions at extremely high rates of speed. NHTSA said the airbag control module under investigation was built by ZF Friedrichshafen AG, a German auto supplier. ZF said on Friday that it has worked with Kia and "continues to cooperate and support NHTSA and its customers in the investigation." The safety agency also said that electrical overstress appeared to be the root cause in a 2016 recall by Fiat Chrysler Automobiles NV of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.

Kia teases K5/Optima again, in two different ways

When Kia teased a drawing of the third-generation K5 sedan for the Korean market — our Kia Optima — the pictured red sedan adopted a fastback shape and detailing somewhere in between evolution and revolution. The South Korean automaker has teased the K5 a second time with two different takes on the next-gen four-door, one of them tipped all the way to the side of revolution, the other presenting a refined evolution. The revolutionary takes (second and third in the gallery above) look as if the spirit of SEMA bled across the Pacific to Seoul. In these two drawings, the K5 has been lowered, widened, given a jutting front fascia rife with intakes, set on giant wheels with rubber-band tires, and slathered in color-shifting violet and lavender paint. The leanness makes the family sedan look more like a coupe, especially from the hippy and winged rear three-quarter.  The evolutionary take (the silver car that's first in the gallery), found on Kia's Korean site, looks more like the car everyone has a chance of getting. The drawing provides a handsome basis for the exaggerations in the other renderings; everything's here from the SEMA-fied version, only toned down. We gather that, on the outside, designers intend to make their statement with the sheetmetal behind the B-pillar. The lines create a fastback profile, stressed by the chrome cradle running from one A-pillar, around the backlight to the other A-pillar. If the shutlines are accurate, the decklid will be split by a dark portion that acts to extend the rear window graphic and a body-colored panel. Racy vents aft of the rear wheels tie into wide chrome exhaust finishers and a prominent, slatted diffuser.  Kia's thrown a lot of copy at what it's going for with the next K5/Optima, talking about the "evolution of dynamics" and noting how this car will turn the "Tiger Grille" into the "Tiger Face." Part of that involves merging elements of the grille and headlights into a more organic piece. The K5 looks like it will adopt a restrained version of the new headlight-grille combination recently shown on the redesigned Hyundai Grandeur (our Azera, no longer on sale here). We'll be seeing more of it in the future.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.