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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.

Kia Cross GT concept gives glimpse of future premium CUV

Kia is looking to bolster its premium-car lineup beyond newly conceived products like the Cadenza and Quoris. Perhaps the best evidence of this initiative, to date, is the Cross GT Concept that has just been unveiled at the Chicago Auto Show. Showing a larger, more premium crossover to slot in above the Sorento, the Cross GT Concept hints at a future product that could be what the ill-fated, body-on-frame Borrego never had a chance to be.
Compared to the current Sorento, the Cross GT Concept is 8.4-inches longer, 4.9-inches wider and rides on a wheelbase that is increased by 15.7 inches, and it shows a new possible styling direction for Kia as the automaker continues to attempt to venture up market. Some of the upscale styling cues include the clamshell hood. upright front end with signature Kia tiger nose grille and the multi-panel panoramic roof. The true luxury of the Cross GT is apparent inside where Kia has used real wood trim and rich leather on the seats, and there's also the buttonless, touch-screen infotainment system; rear occupants will have flat screen monitors with Internet access.
Based on a chassis shared with the rear-wheel drive GT Concept, which we first saw at the 2011 Frankfurt Motor Show, the fullsize Cross GT crossover is powered by a 3.8-liter V6 paired to Kia's hybrid system that gives the luxury crossover a combined output of 400 horsepower and 500 pound-feet of torque, as well as an all-electric driving range of 20 miles. The engine is paired to an eight-speed automatic transmission, which helps send power to the wheels through an advanced, torque-vectoring all-wheel-drive system