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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

Kia reveals Niro concept in Frankfurt, by Frankfurt and for Frankfurt

Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks. That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.
It's called the Niro, and it's designed to gauge public interest - particularly the European public's - for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume and that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.
What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (part of the neon green accents), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.