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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

Kia Telluride Concept is a 400-hp hybrid based on Sorento SUV [w/video]

After teasing the exterior and the interior of the Kia Telluride, here we have the full monty in Dark Pyrite Green. Although Kia warned us that this is only a design exercise for a full-sized, three-row, seven-seat hauler, the brand notes that all of the primary bits are based on existing production Kia technology. It's built on the modified underpinnings of the mid-sized Sorento crossover, but the Telluride's wheelbase is 11.9 inches longer, and overall it's 9.5 inches longer, 4.7 inches wider, and 4.4 inches taller than the mid-sizer. Inside, Kia worked hardest on the well-being of second-row passengers. Four captains chairs comprise the first two rows, and the second-row thrones have footrests that can be folded nearly flat when not in use. Sensors in the forward four seats have sensors that read the "vital health information" of occupants and display it on door panels. Those in the second row will then benefit from Light Emitted Rejuvenation – a light show provided by an LED panel under the sunroof – to treat jet lag. Other notables inside include 3D printed components in front, and a swipe-controlled media panel behind the front seats. As for the design, the front fascia goes so bold that it reminds us of an American pickup truck. Behind what Kia calls the "tiger nose" grille is a 270-horsepower, 3.6-liter V6 paired with a 130-hp electric motor, said to return more than 30 highway miles per gallon in all-wheel-drive guise. Kia has a less powerful hybrid crossover coming soon called the Niro. Kia wants you to recall that it has a history of turning concepts into production vehicles. But you should also remember that the firm's first and only other full-size entry, the body-on-frame Borrego that lasted all of a year in production, started off as the Mesa concept. Check out the press release below for more. KIA TELLURIDE CONCEPT MAKES WORLD DEBUT AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT Elegant and Sophisticated, the Kia Telluride Combines Breakthrough Technology, Rugged Beauty, and Functionality in a Full-Size Sport Utility Vehicle • Telluride takes Kia's design language in a bold new direction and suggests styling of a possible future premium large SUV in the brand's lineup • Telluride pushes the boundaries of technology with unique in-cabin health-and-wellness technology and luxury DETROIT, Jan.