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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia Soul getting turbocharged variant, say hamsters

Last week, we reported on the return of Kia's Soul-promoting hamster mascots. They took on "Dueling Banjos," and it was adorable and entertaining and everything we expect from our favorite spokesrodents. But that same spot also hinted at something strange on the end slide – a Soul Turbo, coming this winter. One Autoblog staffer said I must have been so overcome by the return of my favorite spokeshamsters that I missed the end slide the first time around, and that might be true. Instead of debating that, let's focus on just what Kia revealed here. The company has long hinted that a higher-performance Soul was in the works, embodied by the Track'ster and Trail'ster concepts from 2012 and 2015. Both cars used a version of Hyundai/Kia's 1.6-liter, turbocharged four-cylinder, tuned to 250 hp in the Track'ster and 185 hp in the Trail'ster, which had the added bonus of a hybrid assist. Both added all-wheel-drive systems to the front-drive Soul package. A production Soul Turbo will likely fall between the hot-hatchback-like Track'ster and the off-road-focused Trail'ster. Expect Kia to pluck the corporate 1.6-liter turbo four for duty, with anywhere from 175 to 201 hp – we can hope for more, but that power spread covers Hyundai/Kia's current production trims for this engine. All-wheel drive seems like a given, based on Hyundai's approach to the Tucson, Kia's past few concepts, and the Soul's positioning as a sub-compact CUV. We've reached out to Kia for confirmation that the Soul Turbo is coming. As soon as we hear back, we'll update this post. And if you need a refresher on the video, we've embedded it below. The text in question pops up at 1:46. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai, Kia expanding plug-in vehicle line-up in Korea

Hyundai is shedding a bit of light on its electric vehicle plans. About time, too, since the company has spend a long period being quite vague about plugging in while touting its hydrogen plans. The Hyundai and Kia brands will both release their first plug-in hybrid vehicles next year in Korea; an all-electric version of the Kia Soul will roll out in May of this year and a mid-size electric vehicle will be launched as early as next year. Test versions of the Hyundai i10 electric vehicle have been on Korean roads since first being used at the G20 summit in Seoul in 2010. There have been hints about an electrified Hyundai coming to America, and at the Washington Auto Show last week, Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America told AutoblogGreen that a new EV will be coming to the US market sometime within the next three years. A Hyundai executive told Korean national daily The Chosunilbo that the company will be significantly increasing its investment in hybrids and EVs to roll out a few eco-friendly models starting in 2015. It's hard to say which of these might come to the US market – a new LF Sonata will be coming out in both a regular gasoline and hybrid system in Korea; the US already has the Sonata Hybrid for sale. As for plug-in hybrids, Hyundai said that there will be both Sonata and Kia K5 (Optima) models coming out next year. These will also be the first-ever plug-in hybrids in the Korean market. Featured Gallery 2012 Hyundai Sonata Hybrid View 13 Photos News Source: The Chosunilbo Green Hyundai Kia Electric Hybrid Hydrogen Cars PHEV