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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

Kia is bringing a fullsize SUV concept to Detroit

Hey, remember the Borrego? Kia took a stab at the fullsize SUV market in 2009 with a body-on-frame SUV, and after only one year of production, the Borrego was discontinued. Bummer. But Kia's apparently interested in rejoining the fullsize SUV segment, and will show the big concept you see here at the Detroit Auto Show next week. That's really all we know right now. Kia only offers a super short statement (that you can read below) confirming its SUV concept was designed in California and features "an abundance of advanced technology," including "state-of-the-art health-and-wellness technology" – whatever that means. It's simply meant to "[suggest] styling of a possible future premium large SUV in the brand's lineup." From this one image, the most noticeable design elements are a rear end that looks surprisingly similar to the Volvo XC90 in profile, and front and rear door handles that flank the B pillar, sort of like a minivan. Should this SUV come to production, we doubt it'll use body-on-frame architecture, since Kia doesn't have anything like that in its current portfolio. Maybe it'll ride on a version of the rear-wheel-drive platform that underpins the fullsize K900 sedan (or the upcoming Genesis G90). At this point, your guess is as good as ours. We'll know more next week. Detroit Concept Teaser #1 Kia Motors America will reveal a new concept car January 11 at the 2016 North American International Auto Show. Conceived at the automaker's California design studio, the concept offers an abundance of advanced technology – including state-of-the-art health-and-wellness technology – and takes Kia's design language in a bold new direction, suggesting styling of a possible future premium large SUV in the brand's lineup.