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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

2016 Kia Cee'd GT Line brings new 1.0-liter engine to Geneva

The Kia Sportspace Concept might exhibit the future of the Korean brand's styling, but the Cee'd GT Line at the Geneva Motor Show is the first glimpse at two of the company's powertrain innovations – at least for the European market. The GT Line is meant as a compromise between the sporty Cee'd GT and the regular model. By taking this path, buyers get slightly angrier styling on the outside but more efficient engines under the hood. Offered in the three-door, five-door and wagon bodies, these models get LED running lights up front, lower side sills, an updated rear bumper, a revised exhaust design and 17-inch wheels. However, what really makes the GT Line something special is this is the first opportunity for European buyers to get Kia's new 1.0-liter turbocharged three-cylinder engine and separately its seven-speed dual-clutch transmission. The tiny mill with stop/start makes 118 horsepower and 127 pound-feet of torque in the Cee'd and is only available with a six-speed manual. Conversely, customers that want the new gearbox need to order the upgraded 1.6-liter diesel four-cylinder with 131 horsepower and 210 pound-feet of torque. All versions of this slightly warmer hatch go on sale in the fourth quarter across the pond. SPORTY KIA CEE'D GT LINE LAUNCHED WITH NEW ENGINE AND DUAL-CLUTCH TRANSMISSION GT Line model blends the looks of sporty cee'd GT and versatility of the conventional cee'd , inside and out Debut for Kia's all-new three-cylinder 1.0-litre T-GDi engine More power and torque and fewer emissions form new seven-speed DCT Kia cee'd GT Line available across Europe in Q4 2015 Kia Motors Europe will unveil a new Kia cee'd 'GT Line' specification at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. In addition to a range of visual upgrades, the new cee'd GT Line signifies the arrival of Kia's all-new downsized 1.0-litre T-GDi (turbo gasoline direct injection) engine and new seven-speed dual-clutch transmission in Europe. The look of the GT, the versatility of a conventional cee'd The new GT Line offers buyers the sporty looks of the high performance Kia cee'd GT and pro_cee'd GT and the versatility of the conventional cee'd model family. The GT Line specification is available on all three cee'd body types – five-door cee'd, three-door pro_cee'd and cee'd Sportswagon.