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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Next-gen Kia Sportage teased in sketches

Kia is providing an early peek at the fourth-gen Sportage ahead of the crossover's debut at the 2015 Frankfurt Motor Show on September 15. The latest design comes from Kia's European design center, which is also located in Frankfurt. While sketches like this can often embellish the details, everything here appears largely in line with previous spy shots. Up front, the latest Sportage wears a low-slung grille with the complicated shape of its brand sibling, but the new swept-back LED headlights along the hood are the major change. At least in these sketches, they give the CUV a very stylish shape. The roof arches back to give a coupe-like silhouette, and glass appears to hide the B-pillar for an airy look. At the rear, LED taillights stretch all the way across the hatch. The automaker promises the "most refined high-quality cabin yet" in the release of these sketches, and it looks like an uncluttered place to be. We look forward to seeing how Kia's designers translate these details from ink to metal in Germany. Related Video: DYNAMIC ENERGY: THE NEXT-GENERATION KIA SPORTAGE Frankfurt unveil of all-new Sportage Dynamic new styling Most refined high-quality cabin yet Kia Motors will reveal its all-new Kia Sportage for the first time globally on 15 September, at the 2015 Frankfurt International Motor Show. Entering its fourth-generation, the all-new Sportage features a bold, progressive design, which exudes power and agility from every angle. The dynamic compact SUV styling creates visual harmony out of the tension between bold, precise feature lines and dramatically-sculptured bodywork. Inside, the all-new Sportage marries simple, modern style with rich material quality for Kia's most refined, highest-quality cabin to date. With the design of the new model led by the brand's European design centre – located in Frankfurt – the all-new Sportage represents the future face of Kia.

2016 Kia Sorento First Drive

Teenagers are awkward, predictably provocative and generally horrible to be around – at least unless you, yourself are one. There's just something about those angst-ridden years spent trying on identities, none fitting quite right. Luckily for Kia, the automaker has just celebrated its 20th birthday in America, and fresh out of the driver's seat of its 2016 Sorento – dare we say it – we sense a touch of self-assured maturity. Don't worry; we expect the automaker's antics – including super-freak athletes jumping over an Optima at the NBA All-Star game and the employment of urban hamsters – to continue. Thankfully, offering unremarkable vehicles in pretty competitive segments seems officially a thing of Kia's history e-book. To be fair, we've seen a pleasing Korean Renaissance for a few years now, and we're not just talking hot pots and bulgogi – 2015 Hyundai Genesis, anyone? Kia Optima SX? Soul? So where exactly does this third-gen 2016 Sorento fit in? Actually, we're not sure Kia knows that either; its product planners tell us that this miraculous crossover competes with variously sized vehicles including the compact Jeep Cherokee, markedly larger Grand Cherokee, and even the family-hauling three-row Toyota Highlander. But Kia is also not completely off its rocker, because the Sorento suffers (benefits?) from severe bipolar disorder in terms of pricing. While you can get a base L model for $25,795 after delivery – there are five trim levels including L, LX, EX, SX, and top-of-the-line SXL – the fancy SXL 2.0T with all-wheel drive we tested was priced at $45,305. That's a difference of almost $20k, with the latter model reaches a completely different, almost premium demographic. And there's more. Sometimes the Sorento seats five, other times it can party hard with seven. There are three very different engine flavors to choose from: a carryover 2.4-liter four-cylinder will greet entry-level buyers with 185 horsepower and 178 pound-feet of torque. A meatier V6 – good for 290 hp and 252 lb-ft – will come on three-row models only, while the new 2.0-liter turbocharged four option, good for 240 horses and 260 lb-ft comes on two-row models exclusively. Kia will offer all-wheel drive on all Sorento models.