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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep Wrangler JK's exit interview: brilliant, flaws and all

The engineers at Fiat Chrysler Automobiles, Jeep's current steward (and there have been many), have to be sweating bullets as they ready the forthcoming, long-overdue replacement for the Wrangler. It's the brand's icon, its most recognizable vehicle, and the reason Jeep enjoys such success today. Most brands use their flagships to lure shoppers who will then take home a more practical, pedestrian model. Think about the relationship between Corvettes and Malibus in the Chevy showroom. For Jeep, however, the Wrangler is a business unto itself: Nearly one in four Jeeps sold new last year was a Wrangler. That's a lot of pressure as Jeep gears up to replace the current model, codenamed JK, which has been on the road since 2007. I took a Wrangler into the woods to ponder it all. The Wrangler lineup starts around $26,000 but climbs rapidly from there. At the upper end of the spectrum sits the Rubicon Hard Rock, which builds on the already capable Rubicon's locking differentials and electronic front sway bar disconnect with a host of styling goodies. At $43,325 as tested, the Hard Rock is no cheap trail toy. Wranglers have gotten more comfortable and capable over the years, but driving one is still an exercise in compromises. Luxury here means durable leather upholstery and a lot of bass from the stereo. The driving experience is of the "well, it's better than it used to be" variety on pavement. The rational buy in this segment is the Toyota 4Runner Trail, which goes off-road almost as well as the Jeep and does everything else way better. But nobody takes home a Wrangler because it makes sense. It's a middle finger extended in the direction of conformity while fording the river of beige Corollas between home and office. You don't need a Wrangler, but you probably want one. That's why Jeep sold more than twice as many Wranglers as Toyota did 4Runners last year – and the 4Runner sells well. Wrangler sales aren't slipping, but increasingly stringent emissions and safety standards are signs of the inevitable forward march of progress – and so Wrangler must change with the times. Simple ways to improve the Wrangler are obvious: An updated interior with a modern infotainment system, user-selectable traction control modes tailored to specific terrain conditions, an eight-speed automatic, better aerodynamics, and a lot of weight-saving aluminum are inevitable.

Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.