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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Car Club USA: Moab Jeep Jamboree

Today Autoblog is excited to premiere its latest original video series, Car Club USA. Car Club USA's debut episode features the Just Jeeps club of Omaha, including a father-son duo traveling to Moab, UT to brave the treacherous trails. Brian is behind the wheel, as his father guides him through the most dangerous geographical features Moab's red desert has to offer. Joining them are Gene and Jean, an older married couple from Minnesota whose modified Jeep Wrangler – like its owners – knows no bounds. "We're in our seventies now," explained Jean. "We could be sitting at home in a rocking chair watching TV, but we'd rather do this." Also hitting the trails is Matt, a Californian who looks to pay homage to his father by exploring southern Utah in a World War II-era Jeep Willys. "This was our stomping ground," said Matt. "That's why I chose to come to Utah for my big vacation this year, in his memory, to see some of the places we used to go together, and have fun and do some Jeeping." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Jeep SUV Off-Road Vehicles Car Club USA Videos

Fiat-based baby Jeep spotted testing in US and Europe

Details remain scarce, but our spy photographers have managed to capture the upcoming Jeep B-segment crossover for the first time, testing in both the Alps and in the US. Shown here as a cobbled-together Fiat 500L mule, the new Jeep model is expected to arrive for the 2015 model year and act as a replacement for the current Compass and Patriot models.
According to our shooter, the new "baby Jeep" will share a platform with the Fiat 500X, and both models will be built on the same assembly line in Turin, Italy. We can't tell much from these images, but the added length apparent on this 500L mule would seem to dispel the recent speculation that the new entry-level Jeep model would be sized closer to the Ford Fiesta - since the 500L is already considerably larger than the Fiesta. Powertrain options will likely mirror other Fiat/Chrysler collaborative vehicles like the Dodge Dart, but this Jeep will also try to live up to its off-road roots with an optional all-wheel-drive system.