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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Project Trail Force Jeep Wrangler goes to SEMA, then to a lucky winner

Extreme Terrain is an aftermarket parts company focused on the Jeep Wrangler. Partly just because it's a really cool thing to do, and probably having something to do with Jeep's upcoming 75th anniversary, Extreme Terrain found some dance partners to help work up a special 2015 Wrangler Rubicon that it will show off at the Bantam Jeep Heritage Festival in Butler, PA, then at SEMA in November, where it will be given away. Extreme worked with Barricade Off-Road and Kevin Tetz from the Spike show Trucks! to build the Wrangler it calls Project Trail Force. There is more than $24,000 worth of aftermarket gear on it, starting with the Ripp centrifugal supercharger that pumps an additional 140 horsepower into the 3.6-liter V6. It's got a 3.5-inch lift kit from Rock Krawler, Dana 44 axles strung between 37-inch BFG tires, Barricade bumpers, a 9,500-pound winch, fender flares, rock sliders, a 50-inch LED light bar above the windshield, LED spotlights on the A-pillars, and seven-inch KC Hilites headlights. Rugged Ridge worked over the inside with upgrades like all-terrain floor and cargo liners, plus seat covers, and a new navigation system with a back-up camera. If you want to win it, you can enter the contest at Extreme Terrain once every week until Oct. 23. The winner gets flown to SEMA to have Kevin Tetz hand the keys over. If you just want to see it, you can head to PA for that heritage festival. The Project Trail Force will also lead a Jeep parade that could set a Guinness World Record. The press release below has a lot more info on the build. Good luck. EXTREMETERRAIN AND BARRICADE OFF-ROAD TO UNVEIL THEIR FULLY-BUILT 2015 JEEP WRANGLER AT BANTAM JEEP FESTIVAL ExtremeTerrain.com and Barricade Off-Road teamed up to build a $73,000+ 2015 Jeep Wrangler Rubicon to be given away to a lucky winner at the 2015 SEMA Show • Giveaway Link: http://www.extremeterrain.com/jeep-wrangler-project-trailforce-giveaway.html • Video: https://www.youtube.com/watch?v=jsO6fxVq6kI MALVERN, Pa. (June 12, 2015) – ExtremeTerrain, a leader in providing aftermarket Jeep Wrangler parts, along with rugged, enthusiast-driven Jeep Wrangler aftermarket armor and accessories manufacturer Barricade Off-Road, today unveiled a fully-built 2015 Jeep Wrangler Rubicon dubbed Project Trail Force at the Bantam Jeep Heritage Festival in Butler, PA.

Daily Driver: 2015 Jeep Renegade Sport 4x4

Daily Driver videos are micro-reviews of vehicles in the Autoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jeep Renegade Sport 4x4, reviewed by Adam Morath. Something to note: The vehicle tested here is a pre-production unit, and we had some issues with the MySky removable roof system. (Associate editor Brandon Turkus mentioned these problems in his Quick Spin.) FCA confirms that improvements were made for production-spec cars. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. [00:00:00] Hey, this is Adam Morath with another Daily Driver. Today, we're in the 2015 Jeep Renegade and I'm excited to be driving this in a Sport trim level. That's the lowest trim that they offer it in. I say I'm excited, because often we get the cars to totally spec-ed out to the max, the automaker trying to show off what they can do with the car but it doesn't always give you a realistic view of how most customers are going to spec the car, and I think with the Renegade being the entry-level model for Jeep now [00:00:30] replacing the outgoing Patriot and Compass, it makes sense to drive this in the Sport trim. We do have it in 4x4, comes in at just around $23,000. It's powered by a turbocharged 1.4 liter inline 4 and we've got it, made it to the 6-speed manual transmission, which is pretty cool. Again you can see FCA's fingerprints on this car. If they wanted to do well in Europe, of course you've got to offer it with a manual and that's nice for consumers here to have that choice of having a stick shift in the Jeep again. [00:01:00] That's kind of fun. It produces 160-horsepower, 184 pound-feet of torque. It's got a little pack to it. I wouldn't call it sporty but it's enough for a vehicle of this size. This is a pretty basic version of the renegade. The only options we have on it are the AC, the roof rails, 4-wheel drive, which is a must here in Michigan and then these MySky roof panels, which I'll get to in a minute, but that takes us from a base price of $18,000, the cheapest you'll be able to get into a Renegade for [00:01:30] up to about $23,700, which is where we're at. Yes, these are MySky roof panels. It's a totally new feature on the Renegade that Jeep is trying out and I think it's pretty cool. It's like a tee top system, except the panels aren't side by side. You have one in the front and one in the back.