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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Everything we know about the 2018 Jeep Wrangler JL

The 2018 Jeep Wrangler JL is perhaps the most highly anticipated SUV in America. The next-gen Wrangler is expected to get a host of updates that include new front and rear end designs, as well as an all-new pickup truck variant. Here's everything we know about the next version of Jeep's iconic SUV. November 7, 2016: JL Wrangler Forums released renderings of the 2018 Wrangler, and the SUV will generally stay the course. Compared with the current Wrangler, the new one will likely have slightly more aerodynamic bodywork and LED lighting, and the truck version's bed will carry traditional Wrangler design cues. The renderings also visualize what a Wrangler without a fully removable top could be like. The loss of the removable top is currently a rumor, and FCA's well-camouflaged prototypes have not given up the secrets of the roof. View 6 Photos October 18, 2016: Images of the upcoming Wrangler JL from a supposed Jeep dealer meeting surface, revealing the SUV's updated front and rear end design. The renderings point towards the next-gen Wrangler maintaining a seven-slot grille and round headlights. The SUV, though, will obtain LED light bars on the front fenders, while the taillights get a similar design to the units found on the Renegade crossover. Overall, the renderings display a smoother shape than ever before. September 16, 2016: A report from JL Wrangler Forums indicates that the next-gen Wrangler JL would utilize aluminum on the hood, as well as on the front and rear doors. The report claims the Wrangler will get its aluminum from supplier Alcoa, in the form of the company's C6A1 high form alloy, 6022 alloy sheet, and A951, which is the company's sheet bonding technology. View 30 Photos July 20, 2016: The first images of the Wrangler pickup truck hit the web. The pickup truck appears to be riding on a long-wheelbase Wrangler and flaunts a decently sized bed. From the overhead photos, we can see that the pickup truck will have a seven-slot grille, large rear taillights that mimic ones found on Ram's trucks, and be about the same size as a Chevrolet Suburban. Oh yes, the Wrangler pickup truck does exist and it's coming. July 10, 2016: A report from Automotive News claims that the Wrangler JL will continue to have its iconic, boxy shape, but changes have been made to ensure that the SUV is better off in terms of fuel economy. What Jeep has done to improve the next-gen Wrangler's fuel efficiency, though, is still a mystery.

Stellantis and LG announce Canadian EV battery joint venture

SEOUL — South Korean battery giant LG Energy Solution (LGES) said on Wednesday it plans to invest $1.5 billion to set up a joint venture with Stellantis in Canada. LGES owns 51% of the joint venture, tentatively named "LGES-STLA JV" and Stellantis owns 49%, LGES said in a regulatory filing. In October, LGES and Stellantis NV struck an electric vehicle (EV) battery production joint venture, targeting to start production by the first quarter of 2024 and aiming to have an annual production capacity of 40 gigawatt hours of batteries. In a separate regulatory filing, LGES said it plans to acquire a stake worth $542 million in ES America to respond to demand from EV startups in the United States. LGES is considering building a factory in Arizona to meet demand in the United States, two people familiar with the matter told Reuters, adding that the plant is expected to primarily produce cylindrical battery cells. LGES has its own factory in Michigan and two battery joint ventures with General Motors in Ohio and Tennessee. "We are considering a new production site, but nothing has been decided yet," said a spokesperson at LGES. LGES, which counts Tesla, GM and Volkswagen among its customers, currently has battery production sites in the United States, China, Poland, Indonesia and South Korea. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Plants/Manufacturing Chrysler Dodge Fiat Jeep RAM Electric