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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Fires, deaths continue after Jeep fuel tank recall

As Kayla White slowed her SUV behind two other cars to exit a suburban Detroit freeway on Veterans Day, it was rammed from behind by a Cadillac STS. Her red 2003 Jeep Liberty bounced off a Nissan in front of it, rolled onto its side and exploded in flames. Other drivers ran to help but were forced back by the heat. Firefighters arrived in just three minutes but were too late. White, a 23-year-old restaurant hostess who was eight months pregnant, died of burns and smoke inhalation. White is one of more than 70 people killed in fires involving older Jeeps with plastic fuel tanks mounted behind the rear axle. Fiat Chrysler, which makes Jeeps, recalled 1.56 million of them in June 2013 under pressure from US safety regulators. But only 12 percent of the SUVs have been repaired in the 18 months since the recall, a much slower pace than usual. And White's Jeep was not among those fixed. Last week, prosecutors charged the Cadillac driver with committing a moving violation that caused a death. But safety advocates and the lawyer for White's family say the blame belongs as much, if not more, on Chrysler and an auto-industry safety system that moves too slowly to prevent tragedy. The rear-mounted tanks have little structure to protect them if struck from behind, making them susceptible to punctures and fires. Moving the gas tank in front of the axle would be expensive and difficult. So Chrysler's remedy involved installing trailer hitches on the rear of the Jeeps as an extra layer of protection. Government testing showed the hitches protected the tanks in crashes up to 40 mph when stationary Jeeps were hit from behind. But at higher speeds, they wouldn't help. White tried to get the repair done a few weeks before her death but was told by a Jeep dealer that parts weren't available, according to Gerald Thurswell, her family's lawyer. He wouldn't identify the dealership, and his contention could not be independently verified by The Associated Press. Thurswell contends the gas tank ruptured, spilling fuel that touched off the fire. A Chrysler spokesman expressed sympathy to White's family but said the company had no written proof that she asked a dealer about the recall. Two crash reconstruction experts interviewed by the AP say gas wouldn't have spilled from White's Jeep if the tank had been mounted in front of the rear axle. Both say a hitch might have prevented the tank from being damaged, but because both vehicles were in motion, neither expert could say for sure.

Jeep celebrates with 75th anniversary editions [w/video]

Jeep is celebrating its 75th anniversary this year. That's one heck of a milestone, and it's celebrating with a special edition. Not just one special edition, either. The all-American off-road brand has wheeled out six – one for each model in its lineup. Though the specifications for each of these 75th Anniversary Edition specials differs from model to model, they each feature an available green paintjob, wheels in a low-gloss bronze finish, orange trim, interiors upholstered in a unique mesh fabric, and (of course) special badges inside and out. They also each feature some manner of open-air aperture, from the fully convertible roof on the Wrangler through the fabric roof panel on the Renegade to the more conventional power sunroofs on the Cherokee, Grand Cherokee, Compass, and Patriot. The shades of green paint depend on the model. The Compass, Patriot, Cherokee, and Grand Cherokee offer Recon Green, the Renegade a brighter Jungle Green, and the Wrangler and Wrangler Unlimited can be had in Sarge Green. If you don't dig the verde approach, you can still order yours up in a different color. The Wrangler special naturally comes the most prepared for off-road duty, packed with rock-crawling equipment like Dana axles with a choice of axle ratios. For more details, you'll want to delve into the press release below, and for a closer look you can scope them out in the accompanying image gallery and video footage. The 75th Anniversary editions are set to hit dealers within the next few months, with prices starting at $22,475 (plus $995 destination) for the Patriot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE JEEP® BRAND CELEBRATES 75 YEARS OF LEGENDARY HISTORY WITH FULL LINEUP OF NEW SPECIAL-EDITION MODELS - New 75th Anniversary models available across entire Jeep® lineup - Special-edition vehicles feature unique available Jeep Green exterior, Satin Bronze wheels, Bronze and Orange exterior accents, unique interiors, open-air freedom and 75th Anniversary badging - Available in Jeep dealer showrooms first quarter 2016 January 6, 2016 , Auburn Hills, Mich. - Born in 1941, the Jeep® brand celebrates 75 years of 4x4 leadership, military history, and open-air freedom and adventure in 2016. As a tribute to this diamond anniversary celebration, Jeep is creating distinctive, 75th Anniversary special-edition models of each vehicle in its lineup.