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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Toledo mayor, Jeep champion Michael Collins dies from heart attack

The city of Toledo is mourning the loss of its mayor and the campaign to keep production of the Jeep Wrangler in the Ohio city has lost a champion after Michael Collins suffered a heart attack behind the wheel recently. Born, raised and educated in Toledo, Collins was a Marine Corps veteran and a city councilor. He was elected mayor in 2013 and assumed office on January 2, 2014, a little over a year ago. He was driving an SUV provided by the city in a snow storm on February 1 of this year when he suffered a heart attack and crashed into a utility pole. He remained in critical condition for days until he was taken off artificial life-support. During his relatively short term in office, Collins became an outspoken and energetic advocate of keeping the Jeep plant in Toledo, where it has been assembled for decades. The next-generation Wrangler is set to switch to aluminum construction, which could lead to moving its production to another location, but Collins (alongside Governor John Kasich and others) had worked hard to convince FCA US to keep it in town. Whether his efforts will prove successful remains to be seen, but our hearts go out to his friends, family and constituents. Michael is survived by his wife Sandy, three daughters and eight grandchildren. He was 70 years old.

How to update and secure a vulnerable Chrysler Uconnect system

If you own one of the 1.4 million vehicles affected by the recent Chrysler software recall, you may want to watch this video. In it, we explain how to get the latest infotainment software loaded onto the 8.4-inch Uconnect system. The recall was a response to the findings of researchers who were able to hack into and remotely control a 2014 Jeep Cherokee through its cellular connection. Although Fiat Chrysler has worked with Sprint to plug most of the holes on the carrier side, there are still some vulnerabilities that only this latest software version can patch. Owners have three options to get the update: download it now, wait for a USB stick in the mail, or take the vehicle to an FCA dealer. Chrysler will be sending USB sticks loaded with the software update to customers. Anyone with an internet connection and a USB stick of their own with at least 4 GB capacity can speed things up by downloading the patch from the Uconnect website. We cover that process from start to finish in the video, with the final portion still applicable to those using the FCA-supplied USB stick. If after watching this you still don't want to tackle the patch yourself, you can take your vehicle to the dealer to have it done. Also note that this process is the same for all Uconnect updates, not just the one patching the exploits. Our demonstrator vehicle is a 2015 Ram 1500 pickup. The procedure should be very similar on other products with the 8.4-inch Uconnect system, with only the location of the USB port varying. Once you have the USB stick with the software on it – either after having downloaded it yourself or receiving it in the mail from Chrysler – the installation process is relatively simple. It takes about 15 minutes to perform the update; we edited out the wait in the video. To check whether or not your car's 8.4-inch Uconnect system is running the latest software, go to System Information on the touch screen's Settings page and look at Software Version. The update related to the recall is version 15.17.5. Related Video: Recalls Chrysler Dodge Jeep RAM Safety Technology Infotainment Videos Original Video hacking