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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep Renegade gets Riptide and Frostbite customs at SEMA

The cute little Jeep Renegade isn't even on sale yet, but here at SEMA, the Mopar folks are giving us a taste of what's possible for the little CUV in the big wide world of customization. Part of Fiat Chrysler Automobiles' massive SEMA spread, the Renegade shows up in fresh Riptide and and Frostbite guises.
First up, the Riptide arrives in Vibrance Grandeur Blue with black wheels and a big ol' Jeep Performance Parts logo on the rear pillar. There are a few black accents elsewhere on the exterior, and a surfboard carrier rides up on the roof. The blue color scheme also finds its way inside the Renegade, on the instrument cluster and side panels, with contrasting white accents.
By contrast, the Frostbite Renegade reverses the Riptide's color scheme, with white being the main paint of choice, with blue accents abound. And inside, Katzkin seats wear blue upholstery. The Frostbite is a pretty functional creation, as well, with a Mopar ski/snowboard roof rack and a Jeep Performance Parts rock rail guard.

Jeep adds top-level, $35,690 Cherokee Overland trim [UPDATE]

UPDATE: We initially received incorrect pricing information. FCA says the Cherokee Overland will cost $35,690, including $995 for destination. If you want a more luxurious Jeep, you buy a Grand Cherokee Overland or Summit. But if the idea of dropping $45,000 to $51,000 gives you pause, you'll welcome the news that FCA's off-road brand will introduce a luxury-oriented version of its smaller, more affordable Cherokee. The new Cherokee Overland incorporates a number of cosmetic changes. All of the black plastic body elements have been replaced with body-colored items, improving the overall aesthetic. Jeep fitted handsome, polished 18-inch wheels along with chrome trim on the upper and lower grilles, and the halogen headlights have been swapped with standard bi-xenon units. Previously, the HID headlights were only available as part of an $1,845 Luxury Pack on the Cherokee Limited. In the cabin, the biggest change is found on the seats, where Nappa leather comes standard along with heating and ventilation functions. The steering wheel gets Zebrano wood trim, and instrument panel is wrapped in leather. Beyond that, the Overland is unsurprisingly well-equipped, with an Alpine Premium Audio system, FCA's excellent 8.4-inch UConnect system with navigation, and blind-spot monitoring with cross-traffic alert. The three big optional extras include the Cherokee's 3.2-liter V6, the Jeep Active Drive II all-wheel-drive system, and the Technology Group (auto high beams, lane departure warning, lane keep assist, forward collision warning, collision mitigation braking, park assist, adaptive cruise, front and rear park assist with rear stop, and automatic windshield wipers). Owners will also be able to snag a sunroof and a couple of smaller items, like a wireless charging pad. Prices for the Cherokee Overland start at $35,690 (including destination) with sales to begin this spring. Read on for the official announcement from Jeep. Jeep® Expands Cherokee Lineup with Premium Overland Model • New 2016 Jeep® Cherokee Overland debuts at New England International Auto Show • More premium Jeep Cherokee model boasts an unmatched combination of luxury and capability in the mid-size SUV segment • Cherokee Overland delivers sophisticated styling, a well-appointed interior, a long list of premium standard features, and legendary Jeep capability • New premium Cherokee Overland available in Jeep showrooms this spring • Jeep Cherokee sales increased 23 percent in 2015 BOSTON, Jan.