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2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.

Petrolicious profiles an heirloom Willys Jeep CJ-3B

Things tend to move pretty quickly in the automotive industry, but some icons that endure. Most of them are off-roaders – the Land Rover Defender, Mercedes G-Wagen, and of course the Jeep Wrangler. The latter traces its roots, of course, to the CJ-model Willys Jeep, built for civilian use in the wake of World War Two where it cut its teeth on the shores of Normandy and kicking off a legend that still endures over half a century later. For its latest video, Petrolicious profiles one such off-roader, and the man who owns it. That man is Larry Shank from California, and his ride is a 1953 Willys Jeep CJ-3B hooked up to a 1947 Ken-Skill Kustom Kamper Model 10. Both belonged to his father before him, and they would take family vacations in the wheeled pair from when he was young. His dad taught him to drive and maintain it, and they bonded over the shared experience. Shank still enjoys driving down the dirt roads and off the beaten paths of the American Southwest, and to hear him speak of it, he wouldn't trade in his Jeep for anything in the world. Watch his story unfold in the eight-minute video clip above to see what an enduring icon looks like. News Source: Petrolicious via YouTube Jeep SUV Off-Road Vehicles Classics Videos petrolicious willys

Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.