2023 Jeep Wrangler High Altitude 4x4 Cold Weather Group W/advanced Sa on 2040-cars

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Jeep gives a trio of customs an encore showing at SEMA

While Jeep certainly had some new customs on display at this year's SEMA show, it wasn't afraid to recycle a few that people might have missed from earlier this year. The maker of many beloved off-roaders already displayed the Jeep Cherokee Dakar, Maximum Performance Wrangler and Wrangler Mojo at the 2014 Easter Safari, but they all made it to SEMA for an encore.
Based around the Trailhawk, the Cherokee Dakar (pictured above) imagines an even more off-road-capable version of the crossover. The concept wears a mix of Silver Steel Stain paint with Flame Red graphics and rides on 17-inch wheels wrapped in 33-inch BFGoodrich Mud Terrain tires. To back up the rugged look, the Dakar is fitted with rock rails and skid plates protecting the oil pan, front suspension, fuel tank and other underbody parts. It also sports prototype parts from Jeep Performance Parts, including a lift kit and fender flares.
The Wrangler is one of the paragons of off-roading, and as the name suggests, the Maximum Performance Wrangler concept is meant to be the ultimate example of what it can do. The custom features locking Dana 60 axles front and rear, a 4:1 Rock-Trac transfer case, prototype 4-inch lift kit and 37-inch Mud Terrain tires over beadlock wheels. To stay on the trails well into the night, a bar of LEDs is mounted above the windshield. And finally, the Mopar Blue exterior kind of makes the vehicle look like the world's toughest blueberry.

Stellantis reports surprising 2020 results, is 'off to a flying start'

MILAN — Low global car inventories and cost cuts should boost Stellantis's profit margins this year, though a shortage of semiconductors and investments in electric vehicles could weigh on results, the newly-formed automaker said on Wednesday. The forecast came as Stellantis, created by the January merger of Peugeot-maker PSA and Fiat Chrysler (FCA), reported better-than-expected results for 2020 that sent its shares up around 3% in morning trading. "Stellantis gets off to a flying start and is fully focused on achieving the full promised synergies (from the merger)," Chief Executive Carlos Tavares said in a statement. Stellantis is the world's fourth largest carmaker, with 14 brands including Fiat, Peugeot, Opel, Jeep, Ram and Maserati. It said 2021 results should be helped by three new high-margin Jeep vehicles in North America and a strong pricing environment there. The U.S. market has driven profits for years at FCA and starts off as the strongest part of Stellantis. The group's guidance assumes no more significant lockdowns caused by the global COVID-19 pandemic, which shuttered auto plants around the world last spring. Stellantis should also get a lift as its starts to implement a plan aimed at delivering over 5 billion euros a year in savings, without closing any plants. Tavares has also pledged not to cut jobs. But a pandemic-related global shortage of semiconductors, used for everything from maximizing engine fuel economy to driver-assistance features, could hurt business. Auto industry executives have said the shortage should ease by the second half of 2021. Stellantis said its "electrification offensive" could also weigh on results this year. Automakers are racing to develop electric vehicles to meet tighter CO2 emissions targets in Europe and this week Volvo joined a growing number of carmakers aiming for a fully-electric line-up by 2030. Stellantis plans to have fully-electric or hybrid versions of all of its vehicles available in Europe by 2025, broadly in line with plans at top rivals such as Volkswagen and Renault-Nissan, although Stellantis has further to go to meet that goal. The carmaker is targeting an adjusted operating profit margin of 5.5%-7.5% this year. That compares with a 5.3% aggregated margin last year: 4.3% at FCA and 7.1% at PSA excluding a controlling stake in parts maker Faurecia, which is set to be spun-off from Stellantis shortly.

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.