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NHTSA investigates FCA for SUVs that roll out of Park

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2014 Dodge Durango and 2014-205 Jeep Grand Cherokee after 14 complaints of the SUVs rolling out of Park. An estimated 408,000 of them could be affected, if a recall is necessary. All of the current complaints submitted to NHTSA about the issue concern the Grand Cherokee, and the claims allege that the SUV can roll out of Park whether or not the engine is running. Some folks report that they check the indicator each time because the gear sometimes fails to engage. Among the 14 cases, there are five accounts of crashes and three injuries, including a situation with someone allegedly being rolled over. NHTSA's preliminary evaluations are meant to investigate "the scope, frequency, and safety-related consequence" of a reported problem. They don't necessarily lead to a recall. Related Video: INVESTIGATION Subject : Unattended vehicle rollaway Date Investigation Opened: AUG 20, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15030 Component(s): POWER TRAIN All Products Associated with this Investigation Vehicle Make Model Model Year(s) DODGE DURANGO 2014 JEEP GRAND CHEROKEE 2014-2015 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: The Office of Defects Investigation (ODI) has received 14 complaints (VOQs) alleging that after being placed in Park the subject vehicles have then rolled away from their parked position. The unintended motion has occurred with both the engine off and the engine running. ODI has also identified EWR field report data related to the alleged defect. The model year 2014 and 2015 Jeep Grand Cherokee vehicles are equipped with an electronic gear selector (shift-by-wire system). The gear selection is made by pressing the shifter-paddle forward or backwards; the shifter does not move along a gate path as with conventional gear selectors. A Preliminary Evaluation has been opened to asses the scope, frequency, and safety-related consequence of the alleged defect. The VOQs associated with the opening of this investigation are: 10733158, 10730952, 10683556, 10679497, 10583366, 10725429, 10715401, 10711893, 10676998, 10668651, 10662619, 10662308, 10605865, and 10567538.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeepster name may be used for Fiat-based baby Jeep

In 1948, Willys-Overland, the forbearers of Jeep, built a vehicle called the Jeepster. It was a funky little thing, designed as a mix of the more rugged Jeeps that came before with what was then a modern car, which arguably makes it the world's first crossover. The name was later revived from 1966 to 1972, which means for Jeep enthusiasts, it has some history.
Now, the modern Jeep brand may revive the Jeepster name for a new product, likely based on Fiat bones, that will slot in at the bottom of the brand's range underneath the soon-to-depart Compass and Patriot. The report comes from Australia's Drive, which cites a dealer source that has seen the vehicle.
That same dealer confirmed there is a link between the Jeepster and the rumored Fiat 500X, and that the former will be available in both front and all-wheel-drive variants. The source also claims both gas and diesel engines will be available, although as this is an Aussie site, we shouldn't take that to mean we'll get a diesel Jeepster in the US.