2014 Jeep Wrangler Unlimited Sahara-bench-nav-leather-3.6l Gas-4wd on 2040-cars

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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Jeep Wrangler Mojo and Cherokee Dakar teased ahead of Moab Easter Safari

Jeep has an annual tradition of debuting wild, new concepts during its Easter Jeep Safari, and this year looks to be no different. The automaker has already confirmed two of the six vehicles for 2014 - the Cherokee Dakar (pictured above) and Wrangler Mojo. This year's event runs in Moab, Utah, from April 12-20.
There are no official details about either of the concepts yet - Jeep will release more info on the new models next week. Judging by the pictures, though, the Cherokee Dakar appears to be lifted with some knobby off-road tires. The Wrangler Mojo looks to have a bulging hood that might hide a more powerful engine underneath.
Past vehicles at the Easter Jeep Safari have included a Hemi V8-powered Wrangler, a classically inspired pickup and modernized Jeep Forward Control. Since this is the brand's chance to express itself every year, hopefully it has some more sensational concepts up its sleeve. Scroll down to read the little information that has been revealed about this year's models so far.