2014 Jeep Wrangler Sport on 2040-cars

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Weekly Recap: Hackers demonstrate auto industry's vulnerability

There's always been a certain risk associated with driving, and this week cyber security came into focus as the latest danger zone when researchers demonstrated how easily they could hack into a 2014 Jeep Cherokee from across the country. The incident raised concerns over the vulnerability of today's cars, many of which double as smartphones and hot spots. During the now-infamous experiment, Chris Valasek and Charlie Miller infiltrated the Jeep's cellular connection and were able to control the infotainment system, brakes, and other functions. The hackers told the Jeep's maker, FCA US, of their findings last year, the company devised a software fix. Though Valesek and Miller hacked a Cherokee (like the one shown above), several FCA products, including recent versions of the Ram, Grand Cherokee, Dodge Durango, and Viper were also affected, illustrating potentially wide exposure that could reverberate across the sector. "For the auto industry, this is a very important event and shows that cyber-security protection is needed even sooner than previously planned," Egil Juliussen, senior analyst and research director for IHS Automotive, wrote in a research note. "Five years ago, the auto industry did not consider cyber security as a near-term problem. This view has changed." Hours after the Cherokee hacking incident was publicized on Tuesday, Sens. Ed Markey (D-Mass) and Richard Blumenthal (D-Conn) introduced legislation to direct the National Highway Traffic Safety Administration and Federal Trade Commission to establish national standards for automotive cyber security. The bill also would require vehicles to have a cyber-rating system to alert consumers how well their cars' privacy and security are defended. "Drivers shouldn't have to choose between being connected and being protected," Markey said in a statement. "We need clear rules of the road that protect cars from hackers and American families from data trackers." Though FCA and its Jeep Cherokee were in the spotlight this time, they were just the latest to showcase how automotive technology has advanced faster than safety and regulatory measures. IHS forecasts 82.5 million cars will be connected to the internet by 2022, which is more than three times today's level. "Cyber-security will become a major challenge for the auto industry and solutions are long overdue," Juliussen said.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

NHTSA boss Strickland weighs in on Jeep recall fracas

Adding yet another chapter to the ongoing Jeep recall story, the National Highway Traffic Safety Administration (NHTSA) head David Strickland has gone on record to defend the government's request that Chrysler recall 2.7 million out-of-production Jeep Grand Cherokee and Jeep Liberty vehicles after the agency investigated fiery rear-end collisions that have reportedly killed at least 51 people over the years. In statements made to The Detroit News, Strickland said, "We felt very strongly that the process that we undertook and the findings that we made and ... we made the decision to issue a recall request. We do not take that very lightly." The top US auto safety regulator stopped short of telling owners to park their cars until the automaker takes action. "They can make their own risk assessment and their own choices," he said.
Chrysler does not intend to recall the models, insisting the "vehicles met and exceeded all applicable requirements of the Federal Motor Vehicle Safety Standards, including FMVSS 301, pertaining to fuel-system integrity" when they were manufactured and sold. "The company does not agree with NHTSA's conclusions and does not intend to recall the vehicles cited in the investigation. The subject vehicles are safe and are not defective," Chrysler announced last week in a statement. "We believe NHTSA's initial conclusions are based on an incomplete analysis of the underlying data, and we are committed to continue working with the agency to resolve this disagreement."
Legally, Chrysler has until June 18 to formally respond to NHTSA's request. If the automaker does not take action, NHTSA is expected to issue a formal finding and seek a recall.