2014 Jeep Wrangler Rubicon on 2040-cars

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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters

Jeep Wrangler production in Toledo to nearly double by 2018

The Jeep Wrangler's future in Toledo, OH, is officially secure. FCA US announced plans on Thursday to spend $1.05 billion to retool the Wrangler factory and another site in Illinois to build Jeeps. The investment could add up to 1,000 jobs, and, according to The Detroit Free Press, allow Jeep to build as many as 450,000 Wrangler models in Toledo. FCA is investing $700 million to make over the Toledo North factory to build the next-generation Wrangler – a vehicle that's hotly anticipated by enthusiasts. FCA said this will add about 700 new jobs. The Wrangler factory is part of a multi-site complex in Ohio, and FCA said an announcement about the South factory will come later. Nearly two years ago, FCA chief executive Sergio Marchionne touched off a firestorm by suggesting the Wrangler could leave Toledo, though plans to keep the iconic Jeep there quickly proceeded. Automotive News reports the new Wrangler will use some aluminum elements, run a turbo four-cylinder engine, and offer a diesel variant. Designers will also pay increased attention to aerodynamics, though maintain the Wrangler's familiar appearance. Additionally, FCA reportedly plans to build a Wrangler pickup in Toledo. That 450,000-vehicle threshold could potentially break down into 350,000 traditional Wrangler models, along with another 100,000 Wrangler-based pickup trucks. When the current Toledo plant was opened in 2005, Chrysler said its capacity was about 150,000 vehicles per year. Since then, that figure has increased to about 240,000 Wranglers yearly, and Jeep has no problem selling that many. FCA's factory in Belvidere, IL, gets $350 million for upgrades to produce the Jeep Cherokee, which moves there in 2017 from Toledo as part of a product shuffle. FCA builds the Dodge Dart and Jeep's Patriot and Compass in Belvidere. The automaker is killing the Dart and will replace the compact Jeeps with a single model next year. The moves are part of FCA's strategy to fortify the Jeep brand, which has posted healthy sales and enjoys a strong reputation around the world. Related Video: