2013 Jeep Wrangler Rubicon 10th Anniversary on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Jeep reportedly releasing Peugeot-based, Fiat-built baby 'ute in 2022

Jeep is now under the same Stellantis-branded roof as Peugeot, among other European carmakers. It will take full advantage of its new ownership to quickly develop and launch an entry-level car, according to a new report. Anonymous sources told industry trade journal Automotive News that the yet-unnamed model will be positioned directly below the Renegade. Rumors of a baby Jeep have popped up time and again in the past few years, and most claimed it would share its underpinnings with the Fiat Panda 4x4, an immensely capable city car that's a regular sight in the Alps. Those plans have allegedly changed; the soft-roader is now being designed around the Common Modular Platform (CMP) that underpins the Peugeot 208 and the Citroen C4, among other models. Using the CMP platform unlocks several benefits. It's much newer than the architecture found under the Panda, it's highly modular, and it was developed with gasoline, diesel, hybrid, and electric powertrains in mind. It sounds like the first Peugeot-based Jeep will come standard with front-wheel-drive, and it will offer an optional four-wheel-drive powertrain consisting of a longitudinally-mounted engine that will spin the front wheels and an electric motor that will put the rear wheels into motion. Odds are the motor will be capable of powering the crossover on its own, too. Most of the powertrain components will come from Peugeot. CMP wasn't designed for hardcore off-roading, so we're expecting more of a shrunken Renegade for the boulevard than a downsized Wrangler for the trail. Fiat will build Jeep's smallest model in Tychy, Poland, in a factory that currently churns out the Fiat 500 and the Lancia Ypsilon. Production is tentatively scheduled to start in 2022, and it's too early to tell if we'll see the crossover in America. Its pocket-sized dimensions might keep it away from our shores. It will certainly increase Jeep sales on the European market, where models that sell relatively well in the United States regularly post dismal sales figures. For example, the Grand Cherokee is a seen as a leviathan of a family hauler and the Wrangler is heavily taxed. Peugeot's CMP platform will allegedly underpin the production version of the Alfa Romeo Tonale concept, too. Pegged below the Stelvio, the crossover was originally developed on the Renegade's bones — some sources claim that's still the case, and Alfa Romeo hasn't shed light on the matter. Reportedly, Fiat will later get a CMP-based car.

China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.