2012 Jeep Wrangler Unltd Sport Hard Top 4x4 6-speed 17k Texas Direct Auto on 2040-cars

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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

2015 Jeep Renegade Trailhawk [w/video]

There are two avenues to the world of off-roading. Arguably the more popular is to pick up a second- or third-hand Jeep, Land Rover or pickup truck and go wild with the aftermarket. The opposite approach, though, is to simply buy new, which brings a warranty along with the most up-to-date off-road tech fitted by the factory (despite likely lacking the ultimate capability of an aftermarket-imbued vehicle). That second option has, traditionally, been pricey. Take our long-term Jeep Cherokee Trailhawk, which rings up at just over $38,000. A Ford F-150 SVT Raptor is going to be an even more expensive proposition, while the undisputed kings of luxury off-road performance from the factory – the Range Rover, Toyota Land Cruiser and Mercedes-Benz G-Wagen – will require ownership of a medium-sized oil well. With all due respect to those who take their Trail-Rated Jeep Patriot models off-road, the all-new Renegade Trailhawk is such an exciting proposition because it brings the cost of a warranty-backed off-roader down significantly, while also delivering a degree of trail-rated performance that should easily fulfill the needs of the average enthusiast. Drive Notes Before we get into what it adds, it's worth noting that the Trailhawk trim does have a small impact on the Renegade's on-road abilities. As we said in our original feature, the TH adds a significant amount of weight to the standard CUV, as it tips the scales at nearly 3,600 pounds. That mass, combined with the slightly higher stance, means the off-road model doesn't handle quite as well as a lesser Jeep. It also doesn't feel as fleet of foot, as it retains the same 2.4-liter, 180-horsepower four-cylinder and nine-speed automatic found throughout the Renegade range. Despite the downers, the Trailhawk trim does bring quite a lot to the Renegade package, most notably in the form of a bespoke version of Jeep's Active Drive all-wheel-drive system. The upgraded system features a dedicated 20:1 crawl ratio while the Selec-Terrain system is home to a new Rock setting. Beyond that, Jeep lifted the Renegade's ride height eight-tenths of an inch, increasing overall ground clearance to 8.7 inches and delivering 8.1 inches of wheel articulation. This is complemented by unique front- and rear-fascias, which up the approach and departure angles to 30.5 and 34.3 degrees, respectively, besting the Cherokee Trailhawk's 29.8 degrees and 32.1 degrees.