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2016 Jeep Wrangler Backcountry is Xtremely Purple

Assuming you're headed into so-called backcountry to do fun, outdoorsy kinds of things, chances are, you wouldn't want to use a bright purple vehicle with hot pink graphics as your means to get off the beaten path. Particularly if you're doing those outdoor activities in a winter wonderland, surrounded by nature's own cold, white blanket. Fortunately, then, Jeep is offering its new Wrangler Backcountry in four colors that aren't called Xtreme Purple: blue, black, white, and gray. No matter which hue you choose, though, you'll get the graphics package, so best to bear that in mind. Besides its searing shade of paint, the Wrangler Backcountry is based on the Sahara model and comes equipped as you'd expect for a real, useful, backwoods vehicle. An off-road-spec front bumper joins a matching powdercoated rear bumper, and its 17-inch wheels are borrowed from the hardcore Rubicon model. Buyers will have a choice of Rubicon Rock Rails or Sahara side steps to ease ingress and egress, and a hardtop in either black or, for an added price, a body-color. But hopefully not purple. The interior is updated for the Wrangler Backcountry with black and grey plastics and stitching, along with black leather and "sport mesh" seating surfaces. A nine-speaker Alpine sound system pumps up the jams, and Bluetooth comes standard. You can read more about the Jeep Wrangler Backcountry in the press release below, but first, check out our high-res image gallery of live photos from the show floor in LA. Oh, and if you do really like Xtreme Purple, you should know that the Wrangler Backcountry is the only Jeep you can get in this particular retina-assaulting hue. 2016 Jeep Wrangler Backcountry The Jeep Wrangler Backcountry boasts a winter capability theme and is based on the Wrangler Sahara model. It features a Backcountry decal on the front fender and rear quarter panel, a unique off-road front and rear powder coated bumper, 17-inch Rubicon wheels painted in Mid-gloss Black and a black fuel fill door. Wrangler Rubicon rock rails are standard on the Wrangler Backcountry, but Sahara side steps are also available at no additional charge. A black hard top is standard, but an optional body color hard top is also available. Wrangler Backcountry is available in five colors: Hydro Blue, Black, Bright White, Granite Crystal and Xtreme Purple. Backcountry is the only model in Wrangler's lineup available in Xtreme Purple.

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Sunday Drive: Variety is the spice of life

If there's any one new vehicle the entire world is anxiously waiting for, it's the Jeep Wrangler. Yes, of course the iconic off-roader has a loyal following here in America, but you could plop a Wrangler pretty much anywhere on the globe and everybody will know what it is. Put simply, the redesigned 2018 Jeep Wrangler JL has big, muddy shoes to fill, and the readers of Autoblog are just as interested in the Wrangler's rebirth as anyone else. Moving along, we were fortunate enough last week to spend a bit of time in nearly every version of the venerable Volkswagen Golf all in one day. There isn't a Golf we don't like, but there's one, easily identifiable by its three-digit name, that stands above all the rest: GTI. We think it's the best Golf you can buy, even if there's an R-badged variant that slots above the GTI in VW hierarchy. Rounding out our recap are three vehicles that could hardly be more different. The 2019 GMC Sierra, which was seen wearing pretty light camouflage, is a truck. The Lamborghini Terzo Millennio – which isn't going to go on sale, ever, at any price – is a conceptual supercar. And the Honda CB1000R is a retro-themed naked standard motorcycle. Variety really is the spice of life. 2018 Jeep Wrangler spy shot mega gallery Driving nearly every VW Golf: Base, GTI, R, Alltrack — here's what we learned 2019 GMC Sierra spied sporting just a thin wrapping The Lamborghini Terzo Millennio is a brutally fantastic EV supercar concept Honda unveils 2 new motorcycles, including retro-flavored CB1000R Image Credit: Brian Williams GMC Honda Jeep Lamborghini Volkswagen Technology Truck Convertible Crossover Hatchback SUV Performance sunday drive vw golf gti lamborghini terzo millennio