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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Marchionne wants to nearly double Jeep sales by 2018

Jeep just keeps breaking its own sales records. A couple of weeks ago, the off-road brand announced its worldwide sales exceeded one million units for the first time, marking its third consecutive global record and the fifth straight year of sales increases here in the US. But FCA isn't about to stop there. TheDetroitBureau.com reports that chief executive Sergio Marchionne, speaking to the media at the Detroit Auto Show, has announced a new sales target for the Jeep division: By 2018, he wants to see Jeep sell 1.9 million units in a single year, nearly doubling its all-time record. The expansion will surely encompass new products, with the all-new Renegade just warming up, a next-generation Wrangler on the way and a reborn Grand Wagoneer in the pipeline, as well. But the focus of FCA's preparations to reach the new target is on production capacity. While it's not clear whether the Toledo, OH plant where half of all the Jeeps sold around the world are currently built will continue to host the next Wrangler, FCA is expanding production overseas. The Renegade is already being built alongside the Fiat 500X in Italy, where another 1,000 workers are being re-hired and where another factory is set to start producing Jeeps, as well. A Renegade-based variant for the South American market will soon be built in Brazil, and by the end of this year, Jeep aims to start local production in China.

Jeep pickup confirmed, will be built in Toledo

Finally. In 2011 Jeep CEO Mike Manley said, "It is too late in Wrangler's product cycle to add a pickup. The 2015 or 2016 time frame makes more sense," when the next-generation Wrangler is due. A year later, Manley told an Australian outlet that a decision on a Jeep with a bed would come "pretty soon." Now, The Detroit News reports that the decision has been made, and it's a "Yes."A Wrangler-based truck is expected to arrive in 2017, sometime after the launch of the next Wrangler. And it'll be built in Toledo next to its sibling. Those desperate for a carry-all Wrangler have been able to buy Mopar's JK8 conversion kit for the past four years. Frankly, even though the Jeep Gladiator concept (pictured) is now 11 years old and the JT concept is nine years old, we think either one of them could roll off the line in a year and be welcomed with hosannas. This year's New York Auto Show will also be the site of the reveal of the compact SUV that will slot in between the Renegade and the Cherokee, built on the Renegade/Fiat 500X platform and replacing both the Compass and Patriot. Derided by many, in the US the two aging CUVs still sell terrifically well - they both hit records here last year. One of them will live on in name, the new SUV to be called either Compass or Patriot; the former name is bigger in international markets, the latter name gets more recognition here. That show is when we'll also get Fiat Chrysler's updated five-year plan that will take us through the presumed end of CEO Sergio Marchionne's tenure at FCA. Related Video: Featured Gallery 2005 Jeep Gladiator Concept News Source: The Detroit News Jeep Truck Off-Road Vehicles jeep compass jeep patriot jeep wrangler pickup