2010 Jeep Wrangler Unlimited Sahara on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

2014 Jeep Grand Cherokee Diesel and SRT climb onto stage

This is indeed a case of not knowing how much we wanted something until it arrived. We've been big fans of the Jeep Grand Cherokee ever since the new model arrived a couple of years ago, and while the update you see here might seem just a slight refresh, it's actually much more than that.
For starters, the 2014 Grand Cherokee marks the return of a diesel model here in the States, with Chrysler's new 3.0-liter EcoDiesel V6 under the hood, churning out 240 horsepower and 420 pound-feet of torque, mated to an eight-speed automatic transmission. Of course, all of the Grand Cherokee's usual off-road goodies are on hand, with moderate tweaks to make it an even more capable vehicle when the going gets rough. Both the gasoline-fed 3.6-liter V6 and 5.7-liter V8 get the new eight-speed auto, as well.
The high-performance Grand Cherokee SRT also trudges on into the new model year, with very subtle tweaks found underneath the aggressive, slightly redesigned sheetmetal. The 6.4-liter Hemi V8 also gets eight-speed gearing, which Chrysler says will improve not only 0-60 times, but mid-range performance as well. Bring it on, we say.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video: