2009 Jeep Wrangler Unlimited Sahara Sport Utility 4-door 3.8l on 2040-cars

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Watch this Jeep Willys return to its birthplace after 70 years

Earlier this month, a very significant Jeep was celebrated at the Toledo North Assembly plant. No, it wasn't the upcoming reincarnation of the Jeep Cherokee, but instead it was a 1943 Willys MB that visited the Toledo grounds where it had been built exactly 70 years ago to the day.
Of course, the actual building where the MBs rolled off the assembly line before heading to Europe for World War II no longer exists, but that didn't stop Italian owner Vittorio Argento from having the vehicle shipped to the US to make its trek back to its birth place. According to Chrysler, Argento's MB is still 95-percent original and it drove 1,000 miles from New Jersey to Toledo.
The whole adventure was chronicled on a blog aptly named A Jeep Comes Home. Scroll down for a brief video from Chrysler and for some photos of the Toledo visit and be sure to read more at Argento's blog.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Watch this 840-hp Jeep Grand Cherokee SRT8 walk away from GT-Rs and M3s

This last-generation Jeep Grand Cherokee SRT8 does things that SUVs just shouldn't be able to do, like win drag races against tuned Nissan GT-R and BMW M3 coupes. Granted, the owner isn't coming into this fight with a stock Jeep – far from it. In addition to twin turbos whistling away, he says the engine is a 449-cubic-inch V8, which is nearly 7.4 liters of displacement. As it runs here, the driver claims that the turbos are pumping out around 14 psi of boost to give an estimated 840 horsepower. What's more, he further maintains the powertrain could reach around 1,200 hp with things fully cranked up. Even somewhat dialed back, this Jeep is ready to take on a breadth of formidable challengers, including a couple of Chevrolet Corvette models and a Lamborghini Aventador. Check out the video to see how this menacing Grand Cherokee fares in a day at the races.