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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2014 Jeep Grand Cherokee pricing leaks out

With our deep dive and auto show coverage of the 2014 Jeep Grand Cherokee revealed at the Detroit Auto Show, we brought you as much information as Chrysler would allow us to, but one thing we're still left in the dark about was the pricing. It would seem that Jeep Garage might have the answer for that. The Jeep enthusiast forum claims to have gotten its hands on the ordering and pricing breakdown for the updated Grand Cherokee, and while a Jeep representative has yet to get back to us as to the validity of the site's claim, these preliminary numbers look pretty kosher to us.
In base form, the two-wheel-drive Laredo will reportedly start at $28,795, which is a $1,100 increase over the 2013 model year, and the new Grand Cherokee Summit trim level starts at $47,995 for 4x2 models and $50,995 for the 4x4. Waiting for the new diesel engine? The torquey new 3.0-liter oil-burner will be a $4,500 option on Limited, Overland and Summit 4x4 models, but 4x2 pricing (and availability) are not known. As for the range-topping Grand Cherokee SRT (no longer called the SRT8), this added performance could run you an extra $2,700 with a new starting price of $62,995. More importantly, loaded to the gills with all available options, the 2014 Grand Cherokee SRT will top out at around $72,400 - or around $6,000 more than a fully loaded 2013 GC SRT8.
We'll let you know if the gang over at Jeep get back to us with any confirmation, but until then, head over to Jeep Garage to see the pricing details it has listed.

Are future vehicular hacks inevitable?

Before the hack of the Uconnect system in a Jeep Cherokee resulted in a 1.4-million vehicle recall, the potential software vulnerabilities in vehicles were already a hot topic with Congressional inquiries and even proposed legislation in the US. As cars' interconnected systems gain the ability to go online, they become open to a host of new threats. Automakers are trying to stop this, but it might be too late to put the genie back into the bottle. Throughout 2015, the issue of software security in vehicles has become increasingly vital. For example, the recent Jeep case wasn't even the biggest hack this year. In February, a major flaw was discovered in the BMW Connected Drive service that allowed researchers to remotely lock and unlock the doors and potentially affected 2.2 million cars. The fix was an over-the-air patch for the problem. Automakers are actively working to fix the issues. Mercedes-Benz, BMW, and Audi reportedly are using encrypted connections and firewalls in their vehicles to prevent hacking. "Absolute, 100-percent safety isn't possible," Daimler spokesperson Benjamin Oberkersch said to Automotive News Europe. "But we develop our systems, tested by internal and external experts, so they're up to date." These vulnerabilities seem to be popping up more often. A successful hack took $14 in parts from Radio Shack in one case. There was also a 60 Minutes report earlier in the year about DARPA's ability to hack into OnStar to take control of a Chevrolet Impala. Experts aren't so sure companies can contend with hackers' advancement. "The difficulty for the carmakers at the moment is the question whether they can keep pace with advances in technology, and especially hacking technology," Rainer Scholz, executive director for telematics consultant EY, said to Automotive News Europe. "We seriously doubt they can." At this point, vehicle hacks are coming more from researchers looking for holes than from those with malicious intent. Still, the vulnerabilities are definitely there. It's up to automakers to keep patching the problems before they become dangerous to drivers. Related Video: News Source: Automotive News Europe - sub. req.Image Credit: Bill O'Leary / The Washington Post via Getty Images Audi BMW Jeep Mercedes-Benz Safety Technology Emerging Technologies hacking cyber security