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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wrangler will have an aluminum hood and doors, leaked memo says

Earlier this year, FCA CEO Sergio Marchionne revealed that 2018 Jeep Wrangler would feature a heavy dose of aluminum, though he didn't specify how. Now, JL Wrangler Forums says the Wrangler will use the material for the hood and the doors, citing an internal bulletin from aluminum supplier Alcoa. According to the forum, the company says the next-gen Wrangler will utilize Aloca's C6A1 (an internal name) high form alloy. The SUV will also get 6022 and A951 from Alcoa that will be used on the SUV's front and rear doors, as well as for the hood. Alcoa's C6A1 is the company's new high form alloy, while its 6022 alloy sheet can be found on things like a car's hood, door, or closure panels. Alcoa's A951 is the company's pre-treatment aluminum sheet bonding technology that it uses on automobiles. "A team in the Farmington Hills (Michigan, USA) Aerospace and Automotive Products group is leading a new profitable growth opportunity with the 2018 Jeep Wrangler program. The next generation Jeep becomes the first to utilize our C6A1 high form alloy; we are currently the only supplier of this high form product. Alcoa will also supply 6022 and A951, including front and rear door inners, hood outer and inner." As Marchionne pointed out earlier this year, the 2018 Wrangler won't be made entirely out of aluminum. So Alcoa's contribution to the upcoming SUV's doors and hood could be the only components that use the lightweight metal – or Jeep could be using another aluminum supplier for other parts. Large changes lie ahead for the 2018 Wrangler, which include a pickup version, new engines, and aluminum. But we do know that the next Wrangler is that it will be built in Toledo, OH, as FCA announced plans to spend $1.05 billion to retool the Wrangler factory, while also adding another site in Illinois earlier this year. Related Video: