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Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Jeep Grand Cherokee, Dodge Durango still catching fire after recall

Automakers issue recalls all the time. It's part of the cost of doing business. We just assume that once the recall has been carried out, the problem in question has been fixed. But that's not always the case, as this latest investigation being undertaken by the National Highway Traffic Safety Administration goes to show. The problem stems back to a recall issued by Chrysler last summer. It revolved rather the sun visor in the SUVs it makes at its Jefferson North Assembly Plant – specifically, the screw affixing the sun visor could end up rubbing against the wiring for the lamp in the vanity mirror, potentially causing an electrical short and even a fire. 62 such short circuits, 38 fires and three injuries reported, prompting Chrysler to recall nearly 900,000 units of the 2011-2014 Jeep Grand Cherokee and Dodge Durango (over 650,000 of them in the United States). The plastic spacers they installed to rectify the problem, however, may not have done the trick. Eight reports (but none involving injuries) have been filed with the NHTSA regarding the same issue recurring, spurring the government agency to open a new investigation into the matter. If deemed necessary, the NHTSA could ask FCA to issue another recall to fix the issue again, which we may necessitate the installation of a fuze to prevent any such the electric short. Related Video: INVESTIGATION Subject : Headliner Fires Date Investigation Opened: MAY 01, 2015 Date Investigation Closed: Open NHTSA Action Number: RQ15003 Component(s): ELECTRICAL SYSTEM , INTERIOR LIGHTING Manufacturer: Chrysler (FCA US LLC) SUMMARY: On July 1st, 2014 Chrysler (FCA US LLC) issued safety recall 14V-391 to remedy a wiring-related fire hazard on the headliner of approximately 661,888 model year (MY) 2011-2014 Jeep Grand Cherokee and Dodge Durango vehicles manufactured between January 5, 2010 and December 11, 2013. The recall was in response to the Office of Defects Investigation (ODI) investigation EA14-001 during which data provided by Chrysler indicates that the fire is caused by an electrical short in the vanity lamp wiring for either one of the sun visors mounted on the vehicle. The sun visors are mounted to the roof of the vehicle through the headliner with three metal screws.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.