2007 Jeep Wrangler Sahara 4x4 on 2040-cars

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Toledo gets proactive in fight to keep Jeep Wrangler

Let's make this very plain - the city of Toledo, OH loves its Jeeps. It loves them so fervently that the very rumor of the Jeep Wrangler moving out of its traditional home prompted the city's mayor, D. Michael Collins, and Ohio Gov. John Kasich to hold a weekend conference call with Chrysler CEO Sergio Marchionne.
"The purpose of this call was for the mayor and governor to gain clarity on Mr. Marchionne's comments last week regarding the possibility of the next generation of Jeep Wrangler being built at a location other than the Toledo North Assembly Plant," a spokesman for the mayor's office told The Toledo Blade.
While no further commitments were made by any party, Collins and Kasich's statement was quite unequivocal about keeping Toledo's unwillingness to let the Wrangler go, saying "the city and its partners will again rise to the occasion to ensure that the new Wrangler is made in Toledo." According to the newspaper, the next step is for face-to-face meetings between officials from Ohio and FCA.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

FCA seeking new trial in Jeep fire case, calls $150M judgement 'grossly excessive'

Fiat Chrysler Automobiles is fighting back after a Decatur County, GA jury ordered the company to pay $150 million to the family of a four-year-old boy that was killed after a 1999 Jeep Grand Cherokee crashed and caught fire. The company is requesting the judge reduce the award, and should Walden's family not agree to the lower sum, that a new trial be held. The Detroit Free Press reports that FCA would be forced to pay $120 million over the death of young Remington Walden, with an extra $30 million being paid to the boy's family. Neither figure sits well with the automaker, though, which called the fine "grossly excessive," and claimed it was in violation of Georgia state law. The judgment stems from FCA's long-running problem with the fuel tanks of certain Jeep models built in the 1990s and 2000s. According to the newspaper, FCA argues that the jury was biased after the Waldens' attorneys played on the their passions and pushed for a big award, saying the wrongful death award was 11 times more than any appeals court has ever upheld. FCA said attorneys for the plaintiffs told the jury to base the settlement on Sergio Marchionne's total compensation, $68 million. FCA also claims in its motion that the young boy's suffering was brief. "A $30-million pain-and-suffering award for what plaintiffs acknowledge was at most one minute of suffering is irrational," the motion, which was obtained by The Detroit Free Press, read. "Where such plainly improper arguments are immediately followed by irrational and stunningly excessive damage awards, there can be no doubt that the jury acted from passion and prejudice." Jim Butler, the attorney for the Waldens, has called the motion "nonsense," although he said the family will accept whatever figure the judge sets.