2003 Jeep Wrangler 2-door 4.0l I6 At Freedom Edition on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

A hybrid Jeep Wrangler could be in the cards for new generation

Jeep could make a hybrid version of its iconic off-roader, the Wrangler, the head of the Jeep brand suggested in an interview with Autoblog. Speaking this week on the floor of the Detroit Auto Show, Jeep's global chief Mike Manley said "the hybridization could actually help Wrangler," noting it could improve torque distribution, a critical element for four-wheel drive vehicles. Manley added, "Electrification, absolutely. I could see Wrangler being a form of electric." The Jeep boss didn't offer further details, though a hybrid Wrangler has been rumored for years. The next-generation off-roader is due for the 2018 model year, which means a reveal is imminent. Hybrid technology would likely be used to assist the Wrangler's performance and efficiency, rather than as a total fuel-economy play. The next-gen Wrangler is expected to have LED lights, updated and more aerodynamic design, and greater use of aluminum. A turbo four-cylinder gasoline engine, a diesel engine, and an eight-speed automatic transmission are also among the powertrain rumors, though the diesel may be in jeopardy after the EPA accused FCA US of installing emission-control software on its EcoDiesels. Despite the changes, this new Jeep will be instantly recognizable as a Wrangler, Manley told us. "It's the icon of our brand." View 30 Photos Also heartening for enthusiasts, the Wrangler is getting a pickup variant built alongside the utility vehicle in Toledo, OH. Manley wouldn't speculate on a name, though it has a long list of historic choices. Jeep used "Comanche" on a Cherokee-based pickup from 1986-92 and had the Gladiator/J-Series for a larger truck from 1963-87. "Of course we could go back to one of the record books [for a name]," Manley said. Meanwhile, Jeep also confirmed that the Wagoneer and Grand Wagoneer models will return to its lineup in 2020, slotting above the Grand Cherokee and giving Jeep an entry in the upper luxury SUV segment. Manley said the Wagoneers will compete in the $60,000-to-$100,000 price range. They will be based on a body-on-frame platform sourced from the Ram and built in Warren, MI. "Ever since I've been associated with Jeep, in my mind, they needed to come back to the portfolio," Manley said. Jeep's other spotlight vehicle, the Grand Cherokee, will get a new generation launching in 2019, Manley said. Though the current line has been on sale since 2010, Jeep has added interior updates and special variants to keep it fresh.

EPA posts 2018 Jeep Wrangler Unlimited fuel economy

When Jeep loosed a trio of 2018 Wrangler photos in October, Jeep cognoscenti parried over details like radio antenna placement and painted tailgate hinges, while every other viewer merely noted, "It's still a Wrangler." Now that the Environmental Protection Agency's listed fuel economy ratings for the 2018 Wrangler Unlimited with the 3.6-liter V6, Jeep savants will again parry over details. Every other viewer will merely note, "It's still got Wrangler gas mileage." According to the EPA, the current Wrangler Unlimited with the 3.6-liter V6 and six-speed manual clocks 16 miles per gallon in the city, 21 on the highway, and 18 combined. The 2018 version with the same six-speed manual comes in at 17/23/19. Switching transmissions, the current model with the five-speed automatic hooks up 16/20/18, the 2018 model with an eight-speed automatic does 18/23/20. Those numbers might not jump off the page, yet according to the EPA's cost calculator, you'll save $250 per year on gas with the eight-speed auto 2018 Wrangler Unlimited, $150 per year with the coming six-speed manual. The eight-speed auto option also exceeds Chrysler's prediction from 2014 of a nine-percent improvement in fuel economy over the five-speed auto. Now we wait for numbers on the dark horse four-cylinder, which we'd expect to best the sixer's numbers, unless the rumors are true and the four-pot really is packing every wild horse it can handle. In that case, we'll turn to the EcoDiesel for frugal kicks. If we don't find out beforehand, we can expect those goodies and more at the LA Auto Show in December. Related Video: News Source: FuelEconomy.gov via Motor Trend Auto News Government/Legal Jeep SUV Off-Road Vehicles