2001 Jeep Wrangler Sport Sport Utility 2-door 4.0l on 2040-cars

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Chinese automaker Great Wall wants to buy Jeep

As Chinese automakers look to break into the U.S. market, we've been hearing about how companies in China are courting FCA. After GM and Volkswagen each shut the possibility of a merger, an unnamed Chinese company stepped up to the table. Its offer to buy FCA was refused, but the suitors are still knocking. Now, Automotive News reports that Chinese automaker Great Wall is interested in making a deal specifically to purchase the Jeep brand. Great Wall President Wang Fengying told Automotive News in an email that her company is "connecting with FCA" to start the negotiation process. FCA, though, told the publication that it hasn't been approached by Great Wall. Great Wall's offer, if accepted, would separate Jeep ͗ FCA's most valuable brand ͗ from the rest of the FCA portfolio. It's not unthinkable that FCA would consider selling Jeep on its own. FCA CEO Sergio Marchionne has said he'd consider spinning off Jeep and Ram. The company also said it could see making Maserati and Alfa Romeo into a separate company as well. Jeep, though, might be worth more on its own that the entirety of FCA with Jeep included, according to Morgan Stanley analyst Adam Jonas. This complicates the matter for any potential buyer that owns FCA franchise dealerships, and for FCA, for which Jeep is an attractor for selling the company as a whole. Great Wall, which only generates $14.7 billion in annual revenue (compared to FCA's $131 billion), is confident it could raise the funds to buy Jeep. As Automotive News points out, though, there could be a bidding war brewing if Jeep can be bought separately from the rest of the brands. Still, As Great Wall spokesman Xu Hui said, the company has been following Jeep, and sees it as a key to achieving its goal of becoming "the world's largest SUV maker." Great Wall already has research and development facilities in Detroit and Los Angeles. The Chinese company is also considering building a factory in the U.S. rather than in Mexico. Whether or not Great Wall acquires Jeep, it wants to sell SUVs in the U.S., and having a factory in the States means it wouldn't have to worry about Trump renegotiating NAFTA. Jeep is currently expanding its market presence, and has new vehicles, the Wagoneer and Grand Wagoneer, on the way in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.